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Essential Email Marketing Templates for Physical Therapy

Essential Email Marketing Templates for Physical Therapy

Email marketing isn’t new, but it is still a vital tool for any business, physical therapy clinics included. This tried and trusted channel is extremely cost-effective and allows for a high degree of automation at an enormous scale. With our help, your practice can also make the most of email to drive efficiency.

An email workflow template created specifically for your industry will help you nurture leads while streamlining your processes. It will ensure patients have all the information they need, and with clear and consistent communication, you can demonstrate to patients that your practice is efficient and professional. It will also alleviate pressure on your staff by reducing the manual processes involved when sending out booking reminders and the like, allowing them to focus on other tasks.

According to statistics from Constant Contact, the healthcare and wellness industry enjoys an email open rate of 28.5% and a relatively low bounce rate of 8%, which means using email makes sense for a physical therapy clinic. Your audience will likely open the emails you send them and use the channel to engage with your practice.

Email Templates for Physical Therapy

The following email templates provide the framework your physical therapy practice needs for effective email communication with your patients. Give them a try.

New lead initial contact

Make contact with new leads by introducing your practice and yourself. Include a link to your website or brochure and tell them to get in touch to learn more about it.

Hi {prospect name],

Looking for a physical therapy clinic in [geographic area]?  Look no further.

I’m [your name] from [name of practice] and we offer physical therapy for all ages. Take a moment to learn more about our practice and what we can offer: [website link]

I look forward to hearing from you soon.

Kind regards,
[your name]
[your contact number]

Follow-up after appointment booking

It’s reassuring for patients to receive some correspondence after they’ve booked their first appointment. This serves to confirm their booking date and time in writing and give you an opportunity to impart any important information or request the information you need from patients.

Hello [customer name],

Thank you for making an appointment with [name of practice]. We look forward to seeing you on [appointment date] at [appointment time].

Please complete the attached form prior to your appointment and return it to us.

If you have any questions or concerns, please don’t hesitate to reach out. I’m always happy to help.

Thanks,
[your name]
[your contact number]

Inactive lead

For leads that have not made an appointment and appear to be going cold, remind them about their past interest in your practice and what you can offer. Encourage them by mentioning that your business has a good reputation and has helped many people like themselves.

Hi [prospect name],

Some time ago you expressed an interest in physical therapy with [name of practice]. If you think you may still require treatment, we can undoubtedly assist.

[Name of practice] has a sound reputation and every day we help patients improve mobility, relieve pain and recover from injuries. We can help you, too.

Take a look at our website to learn more about our practice and the care we provide: [link]

Kind regards,
[your name]

Day before appointment

On the day before a patient’s appointment, email them to remind them of the time. Encourage them to get in touch with any questions or concerns they may have ahead of time.

Hi [patient name],

This is just to remind you of your physical therapy appointment with [name of practice] tomorrow at [appointment time]. Please aim to arrive 10 minutes ahead of time.

Should you have any questions or concerns before then, please let me know and I’ll be happy to assist.

See you tomorrow!

Kind regards,
[your name]
[your contact number]

Post-appointment follow-up

The day after an appointment, email a new patient to ask if they were happy with the care they received and encourage them to continue treatment until it’s no longer needed. This is an opportunity to address any issues early on.

Hi [patient name],

Following your appointment yesterday at [name of practice] I’d just like to know if everything went okay and if you were happy with the treatment you received at [name of practice].

We look forward to seeing you again soon to continue your treatment.

[your name]
[your contact number]

Request a review

After a patient has been to multiple appointments and is familiar with your practice, ask them to write a review on your preferred platform. Positive reviews from other satisfied patients are a powerful marketing tool, so it pays to make such a request.

Hi [patient name],

It’s been a while since you began treatment at [name of practice] and I hope that you have been making progress in that time.

If it’s not too much trouble, please spare a moment to write us a review on [platform] – it would mean a great deal.

Thank you!

[your name]
[contact number]

Follow-up email

Get in touch with patients who haven’t been to the practice in a year or more to learn how they are and demonstrate care for their well-being. They may need further treatment in the future, so this will help to ensure your practice is top-of-mind.

Hi [patient name],

It’s been a while since you last came to [name of practice] for physical therapy. I hope the treatment you received has had the desired effect.

Please don’t hesitate to get in touch should you require any further sessions or simply some advice on managing your condition.

All the best.

[your name]
[contact number]

These email templates will help you optimize your communications and help patients feel well cared for. Good communication builds trust, especially with a medical practice, helping to put your patients’ minds at ease and encouraging them to get the treatment they need. Email, used effectively, gets results and we can help you make the most of it. To get started, get in touch with CODESM.

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