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How to Effectively Market a Nail Salon

How to Effectively Market a Nail Salon

As a provider of beauty services and pampering, you would never try to impose the same beauty routine on every client. Your business is built on your ability to tailor your nail salon services to the needs and desires of your clients. If you would never use cookie-cutter solutions for your clients, why would you settle for them in your marketing? You deserve a marketing solution delivered by professionals and as scalable, tailored, and attentive as the service you give your clients. You deserve Marketing-as-a-Service for beauty.

How Marketing-as-a-Service Works

In the modern landscape, effective marketing requires a multichannel approach. Just like you leverage all the tools and expertise at your disposal to provide your clients with beautiful nails and a relaxing beauty routine, so you should leverage many different physical and digital platforms to create a beautiful and effective marketing approach.

By providing you with a full marketing department for less than the cost of a single in-house employee, MaaS has the agility, affordability, and expertise to use all of these platforms to supercharge your marketing. This approach puts the brightest talent across every facet of marketing at your disposal, delivers tailored solutions, and utilizes custom tech, all for a flat monthly fee and no contracts.

We have worked with many nail salons who needed help filling gaps in their marketing, standing out in a crowded field, and connecting with potential clients. MaaS has delivered, creating a solid foundation for scalability and ROI using multichannel marketing solutions customized to THEM. Here is a look at what we can do for YOU.

Create Your Brand Identity

In a crowded market, nail salons need to be as distinctive as their nail designs

MaaS can help you zero in on what makes your business different. Then our marketing professionals craft a messaging strategy that outlines your target customers, incorporates your unique selling points (USPs), and creates a cohesive framework around which all of your marketing will be structured. Once your brand identity is in place, your business is ready to wow.

Build a Nail Salon Website

The Internet is now the place customers go to discover local businesses. Your website represents your business and may be consumers’ first impression of you. With a beautiful online presence, you earn more leads, convert more customers, enjoy greater visibility on search engines, and gain credibility among your target audiences, who now expect a professional and reliable business to be online. In addition, your website serves as a place to direct leads from all of your other marketing endeavors, a place where they can get more information and easily connect with your brand.

MaaS leverages a team of industry-leading designers, copywriters, photographers, videographers, and more who work together to create a website that drives leads and conversions among your target audiences. Designed with your needs as a nail salon in mind, this website will embody your brand and include critical elements for any potential client: A portfolio to inspire and impress, a contact form to schedule appointments, a menu of your services, and contact information so potential clients can reach you quickly.

Design Printed Sales Collateral

MaaS creates beautiful, vibrant, branded sales collateral that gives you yet another touchpoint where you can connect and engage with potential clients. Need a flier to alert potential clients to your services? Looking for a window sign to promote your latest deal? Looking to create a booklet of services and prices? MaaS equips you with the printed materials you need to be effective.

Launch an SEO Strategy

The leading source of traffic to your website, and one of the best sources of leads for your business, is Google. Most customers, when they use this search engine, are looking for terms such as “nail salons near me.”  These industry-specific search terms show intent to use the services you have to offer. For you to be visible and dominant in your local market for these keywords, you require SEO. Leveraging MaaS allows a team of SEO experts to implement advanced search engine optimization techniques to help position your business on the first page of the search results.

These include the following:

  • Developing a powerful Google Business Profile
  • Implementing a keyword-rich blog strategy
  • Website optimizations
  • Keyword niche pages
  • Paid and unpaid search techniques
  • Integrated map and competition targeting solutions
  • Reputation management campaigns
  • Content marketing
  • Updating local listing sites
  • Developing Google Places listings
  • And more

Manage Your Reputation

About 75 percent of consumers are more likely to trust a business that has positive reviews. From encouraging clients to leave reviews to promoting positive reviews on social media to helping you navigate negative feedback, MaaS’ team of professionals will ensure that potential clients always see your best side.

Manage Your Online Listings & Directories

Google My Business and other online listings and directories play a key role in your online visibility. By keeping them accurate, updated, and active, our team will ensure that your business is always front and center when potential clients are looking for the nail salon services you have to offer. Accurate listings also ensure that clients can always reach you when they are ready to call, visit, email, or explore your website.

Create Video Tours & Professional Photos

Our industry-leading multimedia experts ensure that your beautiful nail designs are displayed in an irresistibly virtual way, so potential clients can gain inspiration for their nails. The result? Clients begin to associate your brand with the distinctive, gorgeous, and high-quality video that they want from a nail salon.

Manage Your Multi-Channel Social Media

More than 70 percent of Americans have a social media account, and 55 percent of consumers discover new businesses through social media. You want to be where your potential clients are, and that is social media.

Our social media professionals will develop and implement plans to build active communities across the social media channels that mean the most to your business. Platforms we can utilize include YouTube, Facebook, Instagram, and LinkedIn.

Implement Search Engine Advertising

By running strategically placed ads on search engines, MaaS can boost your online visibility and drive conversions. Search engine advertising primarily involves paid ads on Google and Bing. These ads appear for certain search terms that relate to your business and sit at the top of the search results for maximum visibility.

Implement Paid Social Media Advertising

Social media ads alert consumers to your business where they are spending time. Improved visibility for your business means improved leads and a better ROI. Through MaaS, advertising and social media experts leverage the power of social media to get visibility and engagement for your business with paid social media advertising.

Available on TikTok, Facebook, and Instagram, these ads appear alongside posts and videos to capture audience engagement. The best part? These ads can be targeted specifically to the customers you want to reach, so you can maximize your budget and drive your results up.

Set Up Tracking & Analytics and Monitoring Reports

Track your websites, campaigns, and paid advertising through enterprise-level tools that break down information at a granular level. Once you have all the data about what is driving the growth of your brand, you can make intelligent decisions that drive growth and ROI.

Track All Incoming Leads

The value of any marketing investment is the ROI. You need to know which of your marketing efforts are producing the best results. Through DNI, business call tracking, and form tracking, MaaS can link every lead and help you determine the ROI of each of your marketing campaigns.

Dynamic Number Insertion (DNI)

DNI involves creating a separate phone number for each of your marketing touchpoints. Google Ads, for example, would have one phone number, while your print flyers would have another and your email marketing landing page would have a third.

Business Call Tracking

DNI works in tandem with business call tracking to help you pinpoint the origin of every lead you obtain over the phone. Business call tracking can identify which phone number was used for each lead, enabling you to identify the marketing strategies that are producing the most leads.

Form Tracking

Similarly, we use enterprise-level tools to track the origins of every form submitted on your website. Lead origination and tracking means that you always have a complete picture of your marketing performance, so you can make smart decisions about how to move forward.

Manage Your CRM Database

The buying cycle for nail salons tends to be repetitive. People need their nails done regularly. Using a CRM helps you keep tabs on their journey and reach out to them at opportune times to keep your company top-of-mind. MaaS provides you with access to a CRM database that stores all of the information about your leads and contacts. See who contacted you and what happened with each lead. See texts, messages, and phone calls, all in one database to help you stay on top of everything, simply. When you choose MaaS, we can even help you set up your CRM database and manage it with insights, advice, and tools to help you get the most out of it.

Implement Marketing Automations

Get more done in less time with marketing automations through GoCRM. We can create automated templates through GoCRM that allow you to target chosen segments of your contact lists and complete routine tasks without taking time away from your daily schedule. We can develop the content, create the segmentation, pick the triggers for the automations to send (e.g., leads who have not responded in a certain period of time), and set up the timeline for the automations. Once the automations are created, you can nurture leads through the sales funnel while focusing on other important business tasks.

Develop Email Marketing Campaigns

As one of the marketing approaches with the highest ROI, email marketing can boost your revenue and turn cold leads hot. MaaS can leverage these emails to nurture leads, promote events like sales and promotions, or target consumers who are looking for nail salons in your area. With MaaS, you can use emails to overcome objections, provide social proof, offer discounts, promote sales, educate your audiences, and let consumers know that you are an option in the nail salon market.

Provide a Full ROI Report

With MaaS, you receive a full ROI report based on real-time data and analytics, plus our ability to identify the source of every lead. MaaS allows you to watch your business, and your profits, grow!

Marketing-as-a-Service gives you a modern solution to your marketing, whether you are looking to fill gaps in your marketing or seeking the services of a full marketing department. With customization, attention, and tools, we can create the marketing presence that you have been dreaming of. Contact us for a FREE marketing strategy roadmap today.

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