Things move quickly these days and if your marketing can’t keep up, it’s a problem. Fortunately, there is a solution, one that offers agility while keeping down costs – Marketing as a Service, or MaaS. It’s a way to leverage specialized skills, a boost for upscaling in a hurry, or an end-to-end solution. There are many ways the MaaS model can enhance a marketing team’s productivity, but let’s consider seven key areas.
- Streamline Processes and Workflows
Time is too precious to waste, but a streamlined process can make a huge difference in productivity. You need project management software designed specifically for marketing tasks to help you and your team coordinate and manage workloads. Research from PwC found that 77% of high-performing organizations regularly use project management software, and most find it essential for keeping track of projects. And by utilizing a MaaS agency, you can get up and running on the right project management platform for your business while also identifying bottlenecks and eliminating redundant tasks.
- Access Specialized Skills
There’s a vast array of skills under the marketing umbrella, and only the biggest companies can have them all in-house. From SEO to social media management, website design to video production, paid ad management to overall strategy – a decent MaaS agency can offer any of these services as required, with specialized skills and experience. This allows your team to focus on what they do best without a lengthy (and costly) learning process and undue pressure on overstretched employees.
- Scale Your Resources
Marketing needs fluctuate as campaigns and seasons come and go. Most small-to-medium-sized businesses can find themselves under-resourced at times, but not often enough to justify expanding the marketing team with costly new hires. Augmenting your team during busy periods or for particular campaigns is a more cost-effective solution. A MaaS agency can allocate the extra resources as needed, reducing pressure on your team and ensuring quality isn’t compromised.
- Leverage Data-Driven Insights
MaaS agencies tend to excel in data analysis, giving your team actionable insights that fuel informed marketing strategies. They have the experience to know how to extract the maximum value from your data and the tools with which to do it. They can deliver insights that your team may have missed and unlock value in surprising ways.
- Add Agility to Marketing Campaigns
Agility is key to staying relevant and maximizing the ROI on any campaign. A good MaaS agency can help you execute an agile marketing campaign that makes use of iterative processes, rapid prototyping and real-time optimization. This allows you to see what works and what doesn’t, and to fine-tune accordingly. This will help your team to maintain momentum, respond quickly to new opportunities, and to ensure campaigns deliver great results.
- Boost Creative Collaboration
Most agree that creative work is important to meet business objectives (89%, in fact), but sometimes you need to inject some fresh perspectives, diverse talents and experience to help nurture creative processes and inspire new ideas. A good MaaS agency will be accustomed to creative collaboration and will be able to support your team with strategy-aligned concepts, reinvigorating brainstorming sessions and breathing new life into your marketing.
- Leverage Automation
Marketing automation software is a powerful way to boost the productivity of a marketing team. Such tools can help to streamline the content creation process through the use of templates (such as email workflows), automate content delivery, and accelerate the traditionally labor-intensive lead nurturing process. And it works – research has found that 80% of marketing automation users were able to increase lead generation with automation, while 77% saw their number of conversions increase.
A MaaS agency can help your business find the right software – something that integrates with your CRM and ERP platforms – and get the maximum value from it.
Different-sized services for different-sized needs
Whether your small business needs an entire marketing team or whether your existing marketing team needs some support, you’ll be able to get it with the MaaS offering at CODESM. Flexibility and agility are among the many built-in benefits, and there’s no long-term commitment required. So why not start your journey and get a demo.