Villa Homes prides itself on walk-ing clients through every step of
the homebuilding process to a custom home tailored to the client’s needs. They needed a marketing
partner who could similarly walk them through the marketing process to create a campaign tailored
to their needs. CODESM proved to be that partner, delivering a marketing campaign that was
comprehensive and targeted.
Full Service Marketing
One marketing channel was not enough to earn attention from consumers
who have many RGV homebuilders from which to choose. They needed to encounter Villa Homes through
multiple touchpoints. That meant Villa Homes needed full service marketing, an agency that could handle
every detail of every marketing campaign for them. They needed CODESM. Our full marketing team provided
expertise for everything from social media posts to imagery to copywriting and videography. Access to an
experienced professional for every task meant that Villa Homes could create impactful, strategic, and
coordinated marketing campaigns across any marketing channel. Equipped with consistent, professional,
and compelling marketing, Villa was able to get its message in front of target audiences, wherever they
happened to be spending their time.
One arm of our full-service marketing was print materials. These
materials provided an easy way to get information about Villa Homes into the hands of consumers,
who could take the materials home and be reminded of the benefits of choosing Villa as their homebuilder.
We created these printed materials to communicate Villa Home’s unique
qualities at a single glance. This meant using warm images and photos of clients to communicate Villa’s
personal touch and skill at crafting desirable family homes.
In addition, we created copy that used strong calls to action and
branded language (such as “Exceeding Expectations”) to communicate Villa’s values quickly. Together,
images and messaging created a powerful printed brochure, pamphlet or sign to en-courage consumers to act.
All of our digital marketing efforts for Villa focused on creating the
same branded appearance and. messaging as appeared on their printed materials. This consistency
communicated trustworthiness to consumers and strengthened Villa’s brand.
At the heart of our digital marketing was Villa’s website. With landing
pages for each campaign and branding throughout, it served as a place where people could learn more
The second arm of our full service marketing campaign was digital
marketing. This campaign delivered expertly crafted advertising through online channels, including
social media, paid ads, display ads, and more. Part of our digital marketing efforts included building
a strong social media presence. Consistently posting images and text about Villa Homes’ newly completed
projects, or congratulating new clients over Facebook, demonstrated the company’s ability and success.
Imagery & Videography
We relied on our experts in graphic design and videography to deliver
the powerful images necessary to really communicate Villa Homes’ skill and commitment to quality.
Beautiful images of completed homes, and tours of the inside of homes allowed consumers to feel as
if they were really inside a Villa Home. These tools created the experience of quality, luxury, and
custom design that Villa Homes wanted to communicate to its customers.
Client: Villa Homes