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Case Study

Greater State Bank


As a community bank with big-bank services, Greater State Bank needed to make potential customers aware of the unique benefits it had to offer over larger institutions. By building consistent branding across multiple marketing channels, CODESM was able to create a powerful brand identity that successfully targeted potential customers and provided a platform for promoting new products and services.

The Challenge

Greater State Bank was set to serve the financial needs of its clients with a full suite of products, a dedication to personal customer service and a long history of banking success. However, it needed a way to position itself as a preferred choice over larger financial institutions and their perceived ability to offer a better banking experience. They required an assertive marketing campaign focused on the values that set them apart. For that, they turned to the marketing experts at CODESM.

The Approach

CODESM’s approach was to use multiple marketing channels to deliver a focused message to potential customers. Using GSB’s dedication to a greater banking experience and their community-focused customer service, as a focal point, CODESM began to promote GSB across the website, social media, flyers, and more. At the heart of this effort was an effort to reposition GSB as a financial institution that had the products of larger banks but the personal focus of smaller banks.

Once Greater State Bank’s messaging was well-established across these platform, CODESM was able to promote new products and services across these same marketing channels, without diluting the bank’s central brand values. Mortgage loans, new accounts and even a new location were successfully promoted in accordance with Greater State Bank’s established messaging.

Integrated Marketing & Branding

Have unified branding and messaging across all channels and platforms.

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Video Marketing

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Social Media Advertising

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Marketing Automation

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Reputation Management

Control and influence your reputation across social channels and online pages.

Conversion Rate Optimization

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Enterprise-level Analytics

Make use of in-depth data and analytics to better understand your customer, make strategic decisions, and optimize every aspect of your marketing.

Print Fullfilment & Coordination

Print fulfillment and coordination services designed to produce crisp, vibrant, and effective print communications that will help your business shine.

Marketing Strategy & Plans

Develop a marketing strategy that connects you with potential customers and gets them to take action.

Media Planning & Placement

Reach your audience at the right time and in the right place.

Tailored Solutions & Targeting

Tailored Solutions & Targeting

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Social Media Management

Create and run effective ads tailored to each unique social channel and target audience.

Communication Strategy

Communication Strategy

Develop a tailored brand voice, messaging, and communication strategy based on when and how your target audience will respond the best.

Content Planning

Create a content plan tailored to reach the right audience, effectively position your brand, and encourage readers to take action.

Graphic Design

From digital ads to websites, present a professional image with sleek and professional designs.

Website Design & Development

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Direct Mail Marketing

Incorporate traditional marketing methods to reach your target audience in the most effective channels.

Search Engine Optimization

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Content Creation

Deliver powerful, branded content that consumers will want to read.

Commercial Photography

Capture the attention of your target audience with professional photography and re-touching services.

Traditional Marketing

From direct mail to print campaigns, fortify your digital marketing with traditional marketing.

Conversion Optimization

Push high-quality traffic further down the conversion funnel.

Email Marketing

Send out strategic email sequences to remain top of mind, increase customer retention, and drive more sales.

Lead Generation & Tracking

Attract leads by means of different campaigns and channels, then track the entire lead journey to optimize lead generation and conversions.


Bedrock Communities expanded their online presence and overall growth.

  • All
  • Social Media
  • Website
  • Print

The Results


Increase in Leads (YoY)


Engagement on Social Media (YoY)


Website Traffic Increase (YoY)


Growth in Print and Promotional Reach (YoY)


Increase in Community Event Participation (YoY)


CODESM’s work with Greater State Bank has helped the financial institution establish itself as a valued member of the communities in which it has branches. In addition, CODESM has helped GSB to grow its products and offerings through effective and targeted marketing so that the institution can continue to meet the financial needs of its customers.