Brito Construction prides itself on creating beautiful,
cost-effective homes defined by their more than 25 years of experience. They needed a marketing
partner who could communicate those values in a way that set them apart from other competitors
in the area. They chose CODESM to deliver an integrated approach that catered to their unique needs.
Digital Marketing Campaigns
We began our marketing campaign for Brito with digital marketing
efforts focused on the channels their target audiences used the most. In particular, we focused on
creating beautiful, branded social media posts and ads that placed Brito’s uniquely appealing sense
of style in front of potential home builders.
Images and videos of Brito’s finished homes were complemented by
minimal, but powerful, text to get and keep consumers’ attention. Listing prices, new home opportunities,
and appealing offers, such as owner financing, add-ed to the effectiveness of Brito’s online presence.
We didn’t just want potential homebuilders to encounter Brito online.
We also wanted to put physical, printed materials in their hands so they could keep Brito’s branding
top of mind. To that end, we created an array of informative printed materials, including brochures,
pamphlets, and booklets.
We used our skilled graphic designers to create a look that stood out
from the many other homebuilder print materials available to consumers. Its sleek look and warm colors
created the same beautiful experience that Brito delivers to its clients through its custom homes.
Brito’s digital and print marketing campaigns required an online space
where interested consumers could learn more. That space was their website, which we designed to match
the rest of their marketing campaigns. From their distinctively elegant brand colors to their clear
messaging and powerful graphics, their website meshed with their brand and with the rest of their
marketing. As a result, their website became a marketing powerhouse, attracting visitors and converting
them into leads.
Client: Brito Construction