Villanueva Construction chose CODESM because they needed a
marketing partner who could support their aggressive approach to homebuilding with on-the-fly
marketing and little guidance. Using our in-house technologies and expertise, we contributed
to their award-winning success.
Unique Needs Lead To A Unique Approach
Villanueva Construction’s unique approach to home construction
allows it to grow in the lowest tier of the market. This approach means that they must manage
dozens more home construction projects than do regular custom home builders. To keep up,
Villanueva needed a marketing partner who had the flexibility and the resources to develop
custom marketing campaigns on the fly. That is why they rely on CODESM. We possess a unique
marketing approach that enables us to deliver exceptional results with little guidance.
What is this approach? A full marketing team comprised of the
brightest talent in every marketing and design field, years of experience in the home builder field,
and a full suite of enterprise-level tools.
Being able to market effectively with little guidance and fast
turnaround requires advanced tools. We used our suite of enterprise-level tools to create powerful
online and print campaigns whenever Villanueva needed them, no matter how tight the deadline was.
Our full marketing team was equipped to rapidly develop ads through tools that allowed them to
coordinate their efforts and work on multiple aspects of a campaign simultaneously.
Video & Photography
Villanueva Construction is known for building beautiful custom homes
at any price point. We leveraged their beautiful designs to create videos that showed their work in
compelling ways. We also used photos of their homes to create compelling images. At a single glance,
consumers could see what is possible with Villanueva Construction. That ability to quickly see
Villanueva’s work encouraged consumers to choose Villanueva for their home building needs.
We also updated Villanueva’s website with landing pages that integrated
with all of their marketing campaigns. Skilled website development allowed Villanueva to confidently
capture visitors’ attention, and their engagement, through their landing pages.
Client: Villanueva Construction