In partnership with CODESM, University Health System (UHS)
bridged the gap between digital and traditional marketing and saw their cost per lead plummet from
$400 to $80. What was our secret? We managed a 5-figure monthly budget to implement a new look and
emphasize a human touch.
We used a cross-channel digital marketing approach to communicate a human touch
through relatable campaigns. Each campaign focused on individual pain points and how UHS could help.
Our message spanned Google ads, Facebook ads, new website landing
pages, and analytics & tracking to stay on top of how every ad performed so we could keep improving.
These digital marketing efforts led to tangible results. Over the course of the
campaign, UHS saw its cost per lead drop from $400 to $80.
The bottom line wasn’t the only thing that improved. Communication,
trust, and engagement from target audiences, who saw UHS as the compassionate and expert healthcare
provider they are, also grew thanks to our effective marketing campaigns.
We complemented our digital campaigns with traditional print marketing efforts.
Every piece of printed material reflected UHS’ current values and the new look that was also online.
Throughout our print campaigns, whether creating signage, direct mail, or promotions
for events like the Medical Miracles Gala, we emphasized the history and tradition of UHS and added a human
These efforts made UHS more relatable to both internal and external
clients and contributed to tangible results.
In order to link UHS’ website to its new marketing, we created a new website landing
page for every campaign.
These landing pages used the same consistent approach that we used across UHS’ marketing
to deliver a unified look and feel.
By creating new landing pages, we also provided UHS with a way to accurately track
the success of each marketing effort, adjust their efforts as needed, and see their cost per lead drop
Client: University Health System