Tip of the Tongue Rehab
How a pediatric rehab facility created a brand and connected with clients throughout the RGV
When Tip of the Tongue wanted to create a brand that was compelling enough to win new clients to their pediatric rehab facility, they chose CODESM to help them craft the right look. Through a multi-channel marketing approach, CODESM developed a vibrant representation of the client’svalues and boosted business across the Valley.
Tip of the Tongue offered experienced and tailored pediatric rehab services within the Valley, but they lacked a cohesive brand and messaging strategy that could win over potential clients. They needed to reach potential clients throughout the Valley, but first they needed a brand that differentiated them from other rehab facilities. To achieve these goals, they partnered with CODESM’s talented marketing team.
CODESM’s solution was to create a multi channel marketing approach that focused on the unique selling points (USPs) that make Tip of the Tongue different. This approach started with brand development and a communication strategy that focused on their USPs. Once those were formulated, CODESM used them to create a cohesive and compelling marketing initiative. This effort included managing Tip of the Tongue’s social media accounts in order to cultivate a large and engaged following, and using search engine optimization to make the rehab facility more visible in online searches. In addition, CODESM created directory listings, and formulated print materials such as trade show materials and printed products that stood out. The result of this thoughtful, targeted, and creative approach was an uptick in engagement, leads, and conversions as Tip of the Tongue became a well-known rehab facility in the Rio Grande Valley.
Integrated Marketing & Branding
Have unified branding and messaging across all channels and platforms.
Search Engine PPC Ads
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Social Media Advertising
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Broadcast your brand intelligently and clearly with billboards that compel large audiences with a simple message.
Generate, nurture, and convert leads around the clock while freeing you up to focus on the most important tasks on your schedule.
Control and influence your reputation across social channels and online pages.
Make use of in-depth data and analytics to better understand your customer, make strategic decisions, and optimize every aspect of your marketing.
Print Fullfilment & Coordination
Print fulfillment and coordination services designed to produce crisp, vibrant, and effective print communications that will help your business shine.
Marketing Strategy & Plans
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Social Media Strategy & Content
Connect with people in a way that builds trust and drives traffic.
Leverage the power of digital to boost your business and optimize marketing ROI.
Tailored Solutions & Targeting
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Social Media Management
Create and run effective ads tailored to each unique social channel and target audience.
Develop a tailored brand voice, messaging, and communication strategy based on when and how your target audience will respond the best.
Utilize the most effective marketing campaigns and strategies based on in-depth market research for your industry.
Create a content plan tailored to reach the right audience, effectively position your brand, and encourage readers to take action.
From digital ads to websites, present a professional image with sleek and professional designs.
Website Design & Development
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Direct Mail Marketing
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Research & Analytics
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Search Engine Optimization
Use powerful Google Ads to reach people who are searching for your product or service.
Capture the attention of your target audience with professional photography and re-touching services.
From direct mail to print campaigns, fortify your digital marketing with traditional marketing.
Send out strategic email sequences to remain top of mind, increase customer retention, and drive more sales.
Lead Generation & Tracking
Attract leads by means of different campaigns and channels, then track the entire lead journey to optimize lead generation and conversions.
Tip of the Tongue expanded their brand and online presence.
- Social Media
CODESM’s work with Tip of the Tongue resulted in a strong, differentiated brand for potential clients. As a result, CODESM was able to support Tip of the Tongue’s goals and help them provide their tailored and compassionate support to more families.