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Case Study

Tip of the Tongue Rehab

How a pediatric rehab facility created a brand and connected with clients throughout the RGV


When Tip of the Tongue wanted to create a brand that was compelling enough to win new clients to their pediatric rehab facility, they chose CODESM to help them craft the right look. Through a multi-channel marketing approach, CODESM developed a vibrant representation of the client’svalues and boosted business across the Valley.

The Challenge

Tip of the Tongue offered experienced and tailored pediatric rehab services within the Valley, but they lacked a cohesive brand and messaging strategy that could win over potential clients. They needed to reach potential clients throughout the Valley, but first they needed a brand that differentiated them from other rehab facilities. To achieve these goals, they partnered with CODESM’s talented marketing team.

The Approach

CODESM’s solution was to create a multi channel marketing approach that focused on the unique selling points (USPs) that make Tip of the Tongue different. This approach started with brand development and a communication strategy that focused on their USPs. Once those were formulated, CODESM used them to create a cohesive and compelling marketing initiative. This effort included managing Tip of the Tongue’s social media accounts in order to cultivate a large and engaged following, and using search engine optimization to make the rehab facility more visible in online searches. In addition, CODESM created directory listings, and formulated print materials such as trade show materials and printed products that stood out. The result of this thoughtful, targeted, and creative approach was an uptick in engagement, leads, and conversions as Tip of the Tongue became a well-known rehab facility in the Rio Grande Valley.

Integrated Marketing & Branding

Have unified branding and messaging across all channels and platforms.

Search Engine PPC Ads

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Video Marketing

We create interesting, informative, and engaging video marketing campaigns to increase engagement, leads, and conversions.

Social Media Advertising

Build visibility for your brand with paid advertising across your preferred social media channels.


Broadcast your brand intelligently and clearly with billboards that compel large audiences with a simple message.

Marketing Automation

Generate, nurture, and convert leads around the clock while freeing you up to focus on the most important tasks on your schedule.

Reputation Management

Control and influence your reputation across social channels and online pages.

Conversion Rate Optimization

Push high-quality traffic further down the conversion funnel.

Enterprise-level Analytics

Make use of in-depth data and analytics to better understand your customer, make strategic decisions, and optimize every aspect of your marketing.

Print Fullfilment & Coordination

Print fulfillment and coordination services designed to produce crisp, vibrant, and effective print communications that will help your business shine.

Marketing Strategy & Plans

Develop a marketing strategy that connects you with potential customers and gets them to take action.

Media Planning & Placement

Reach your audience at the right time and in the right place.

Tailored Solutions & Targeting

Tailored Solutions & Targeting

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Social Media Management

Create and run effective ads tailored to each unique social channel and target audience.

Communication Strategy

Communication Strategy

Develop a tailored brand voice, messaging, and communication strategy based on when and how your target audience will respond the best.

Content Planning

Create a content plan tailored to reach the right audience, effectively position your brand, and encourage readers to take action.

Graphic Design

From digital ads to websites, present a professional image with sleek and professional designs.

Website Design & Development

Build the kind of website your business deserves with the aim on optimal conversions.

Direct Mail Marketing

Incorporate traditional marketing methods to reach your target audience in the most effective channels.

Search Engine Optimization

Use powerful Google Ads to reach people who are searching for your product or service.

Content Creation

Deliver powerful, branded content that consumers will want to read.

Commercial Photography

Capture the attention of your target audience with professional photography and re-touching services.

Traditional Marketing

From direct mail to print campaigns, fortify your digital marketing with traditional marketing.

Conversion Optimization

Push high-quality traffic further down the conversion funnel.

Email Marketing

Send out strategic email sequences to remain top of mind, increase customer retention, and drive more sales.

Lead Generation & Tracking

Attract leads by means of different campaigns and channels, then track the entire lead journey to optimize lead generation and conversions.


Tip of the Tongue expanded their brand and online presence.

  • All
  • Social Media
  • Website
  • Print


CODESM’s work with Tip of the Tongue resulted in a strong, differentiated brand for potential clients. As a result, CODESM was able to support Tip of the Tongue’s goals and help them provide their tailored and compassionate support to more families.