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Case Study

Thrive Mortgage

How a mortgage company in Texas expanded its online presence.


When Thrive Mortgage wanted to expand its online presence and reach more target audiences, they turned to CODESM for expert assistance. Through a marketing approach focused on social media and web design, CODESM created a compelling visual and written presence targeted at Thrive’s preferred audiences.

The Challenge

Thrive Mortgage had products and services to offer consumers that would make home ownership more affordable and flexible. However, they struggled to stand out in the crowded lending field. In order to create an online presence that helped them stand out, and that could effectively drive conversions, they turned to CODESM’s full suite of marketing experts.

The Approach

CODESM’s solution was to create a powerful social media presence that focused on showcasing Thrive’s many desirable products as well as on the benefits of using Thrive instead of another mortgage company. A growing social media following helped to boost brand awareness among their target audiences. In addition, CODESM’s team also developed a visually-compelling, conversion-driven website. Carefully branded to highlight Thrive’s distinctiveness, this website served as a platform where consumers could come to learn, be nurtured, and convert into customers. Together, this website and the social media presence allowed Thrive to educate consumers on the many compelling, distinctive reasons for consumers to choose them over competitors.

Integrated Marketing & Branding

Have unified branding and messaging across all channels and platforms.

Search Engine PPC Ads

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Video Marketing

We create interesting, informative, and engaging video marketing campaigns to increase engagement, leads, and conversions.

Social Media Advertising

Build visibility for your brand with paid advertising across your preferred social media channels.


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Marketing Automation

Generate, nurture, and convert leads around the clock while freeing you up to focus on the most important tasks on your schedule.

Reputation Management

Control and influence your reputation across social channels and online pages.

Conversion Rate Optimization

Push high-quality traffic further down the conversion funnel.

Enterprise-level Analytics

Make use of in-depth data and analytics to better understand your customer, make strategic decisions, and optimize every aspect of your marketing.

Print Fullfilment & Coordination

Print fulfillment and coordination services designed to produce crisp, vibrant, and effective print communications that will help your business shine.

Marketing Strategy & Plans

Develop a marketing strategy that connects you with potential customers and gets them to take action.

Media Planning & Placement

Reach your audience at the right time and in the right place.

Tailored Solutions & Targeting

Tailored Solutions & Targeting

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Social Media Management

Create and run effective ads tailored to each unique social channel and target audience.

Communication Strategy

Communication Strategy

Develop a tailored brand voice, messaging, and communication strategy based on when and how your target audience will respond the best.

Content Planning

Create a content plan tailored to reach the right audience, effectively position your brand, and encourage readers to take action.

Graphic Design

From digital ads to websites, present a professional image with sleek and professional designs.

Website Design & Development

Build the kind of website your business deserves with the aim on optimal conversions.

Direct Mail Marketing

Incorporate traditional marketing methods to reach your target audience in the most effective channels.

Search Engine Optimization

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Content Creation

Deliver powerful, branded content that consumers will want to read.

Commercial Photography

Capture the attention of your target audience with professional photography and re-touching services.

Traditional Marketing

From direct mail to print campaigns, fortify your digital marketing with traditional marketing.

Conversion Optimization

Push high-quality traffic further down the conversion funnel.

Email Marketing

Send out strategic email sequences to remain top of mind, increase customer retention, and drive more sales.

Lead Generation & Tracking

Attract leads by means of different campaigns and channels, then track the entire lead journey to optimize lead generation and conversions.


Thrive Mortgage expanded their brand across beautifully branded social media platforms and a newly-designed website

  • All
  • Social Media
  • Website
  • Print


CODESM’s work with Thrive Mortgage resulted in a growing social media presence, and an increase in leads and conversions. As a result, Thrive Mortgage became a noticeable, and desirable, option for families looking for affordable home ownership.