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Case Study

Smart Center of San Juan

How an automotive dealership created a successful launch of a smart car center.


Mercedes-Benz was opening up a smart car center in San Juan and was looking for a way to introduce this exciting automotive advance to the Rio Grande Valley. By developing targeted digital advertising and visually compelling print marketing, CODESM was able to intelligently engineer a successful launch for the client.

The Challenge

CODESM’s challenge was not only to introduce a new automotive product, but also to help consumers understand the new concept and its advantages. Generating excitement and interest would be key in creating a launch that ultimately boosted both the client’s ROI and their reputation.

The Approach

CODESM’s solution was to develop benefits-focused digital and print ad campaigns that were targeted to CODESM’s solution was to develop benefits-focused digital and print ad campaigns that were targeted to Mercedes-Benz’s preferred audiences. These campaigns included Google Ads focused on industry-relevant search terms, as well as Facebook ads targeted to the client’s preferred demographics and geographic area. In addition, magazine ads were placed in publications read by the target audiences. Each of these campaigns emphasized benefits, such as fuel economy and low rates, that would generate excitement and action among consumers. CODESM also developed a vibrant social media presence that grew the client’s followers and brand awareness. From this platform CODESM was able to generate excitement and distribute information about the smart car center in San Juan.

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Mercedes-Benz powerfully promoted their smart car center within the RGV.

  • All
  • Social Media
  • Website
  • Print


CODESM’s work with Mercedes-Benz on their smart car center led to excitement and awareness of the launch. As a result, Mercedes-Benz was able to enjoy a successful launch and sustained interest that built upon their brand reputation in the Rio Grande Valley.