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Case Study



Ronin

How PRIME establish itself as a leading steakhouse in the Rio Grande Valley.

Overview

Ronin Ramen Noodle Bar needed a marketing foundation that would support its expansion into McAllen. By building branding, messaging, and strategy, CODESM created a powerful brand identity for Ronin that could be leveraged across locations and marketing initiatives to achieve Ronin’s goals.

The Challenge

When Ronin Ramen Noodle Bar was set to expand its brand from Edinburg into McAllen, it needed a way to keep its brand cohesive and appealing across multiple locations. They required a solid marketing foundation that was as distinctive as their menu of Japanese soul food. For assistance, they turned to the marketing experts at CODESM.

The Approach

CODESM’s approach was to bring Ronin’s multiple strengths together into a cohesive brand that was powerfully displayed across print and online locations. This approach began with the creation of a messaging strategy that identified Ronin’s unique selling points (USPs) and provided a structure for all of Ronin’s marketing efforts. CODESM also crafted a visually stunning and conversion-driven website for the business and developed the tools Ronin needed to implement consistent and powerful marketing campaigns. These tools included videos and photographs, an upgraded social media presence, and more, all focused on delivering a vibrant, robust foundation for successful marketing.

Integrated Marketing & Branding

Have unified branding and messaging across all channels and platforms.

Digital Marketing

Digital Marketing

Leverage the power of digital to boost your business and optimize marketing ROI.

Communication Strategy

Communication Strategy

Develop a tailored brand voice, messaging, and communication strategy based on when and how your target audience will respond the best.

Graphic Design

From digital ads to websites, present a professional image with sleek and professional designs.

Website Design & Development

Build the kind of website your business deserves with the aim on optimal conversions.

Commercial Photography

Capture the attention of your target audience with professional photography and re-touching services.

Traditional Marketing

From direct mail to print campaigns, fortify your digital marketing with traditional marketing.

Creatives

Since the beginning of our journey, CODESM has helped Ronin expand their digital presence.

  • All
  • Social
  • Website
  • Print

The Results

+900

Google Business Actions

<$0.01

Cost per Reach on Facebook

135,000

Facebook Reach (with $1,250 Budget)

#1

Position in Google for Target Query

230,000

Google Business Views

Conclusion

CODESM’s work with Ronin Ramen Noodle Bar helped the restaurant attract dramatically more leads, especially to its new McAllen location, while also developing a powerful online presence and distinctive brand that encompassed both of their locations. As a result, Ronin is set to expand its marketing efforts in a way that is consistent, cohesive, and compelling among target audiences throughout the RGV.

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