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Case Study

Queen & Bellagio

How an RGV beauty salon unified two locations into one cohesive brand.


When Queen & Bellagio Nails wanted to cohesively market their two beauty salons to customers within the Valley, they chose CODESM to help them both define and promote that brand. Through a multi channel marketing approach focused on digital platforms, CODESM balanced the unity and distinctiveness of each salon in order to increase business and brand awareness among the target audiences.

The Challenge

Queen & Bellagio Nails had two locations that offered different services to different target audiences. However, as one business, they wanted to build a brand that highlighted their unity without losing the distinctiveness of each location. To achieve these goals, they partnered with CODESM’s full marketing suite of experts.

The Approach

CODESM’s solution was to create a multi channel marketing approach that first developed a marketing strategy and then implemented it across digital platforms. This strategy focused on their unique selling points (USPs) and fleshed out brand identity that incorporated both locations.

CODESM’s marketing approach primarily website design and development and social media branding. These two approaches developed content-rich, visually appealing, and strongly branded digital platforms that encouraged conversions while educating consumers on the Queen & Bellagio brand.

In support of this digital marketing, CODESM also utilized a wide range of other strategies, including video production, photography, local SEO, reputation management, and more. The result was professional, visually-compelling, and branded content that achieved Queen & Bellagio’s marketing goals.

Integrated Marketing & Branding

Have unified branding and messaging across all channels and platforms.

Search Engine PPC Ads

Discover the breathtaking power of our professional PPC ad services and begin to imagine how your business could thrive.

Video Marketing

We create interesting, informative, and engaging video marketing campaigns to increase engagement, leads, and conversions.

Social Media Advertising

Build visibility for your brand with paid advertising across your preferred social media channels.


Broadcast your brand intelligently and clearly with billboards that compel large audiences with a simple message.

Marketing Automation

Generate, nurture, and convert leads around the clock while freeing you up to focus on the most important tasks on your schedule.

Reputation Management

Control and influence your reputation across social channels and online pages.

Conversion Rate Optimization

Push high-quality traffic further down the conversion funnel.

Enterprise-level Analytics

Make use of in-depth data and analytics to better understand your customer, make strategic decisions, and optimize every aspect of your marketing.

Print Fullfilment & Coordination

Print fulfillment and coordination services designed to produce crisp, vibrant, and effective print communications that will help your business shine.

Marketing Strategy & Plans

Develop a marketing strategy that connects you with potential customers and gets them to take action.

Media Planning & Placement

Reach your audience at the right time and in the right place.

Tailored Solutions & Targeting

Tailored Solutions & Targeting

Enjoy a flexible partnership that offers as many or as few services as you need.

Social Media Management

Create and run effective ads tailored to each unique social channel and target audience.

Communication Strategy

Communication Strategy

Develop a tailored brand voice, messaging, and communication strategy based on when and how your target audience will respond the best.

Content Planning

Create a content plan tailored to reach the right audience, effectively position your brand, and encourage readers to take action.

Graphic Design

From digital ads to websites, present a professional image with sleek and professional designs.

Website Design & Development

Build the kind of website your business deserves with the aim on optimal conversions.

Direct Mail Marketing

Incorporate traditional marketing methods to reach your target audience in the most effective channels.

Search Engine Optimization

Use powerful Google Ads to reach people who are searching for your product or service.

Content Creation

Deliver powerful, branded content that consumers will want to read.

Commercial Photography

Capture the attention of your target audience with professional photography and re-touching services.

Traditional Marketing

From direct mail to print campaigns, fortify your digital marketing with traditional marketing.

Conversion Optimization

Push high-quality traffic further down the conversion funnel.

Email Marketing

Send out strategic email sequences to remain top of mind, increase customer retention, and drive more sales.

Lead Generation & Tracking

Attract leads by means of different campaigns and channels, then track the entire lead journey to optimize lead generation and conversions.


Queen & Bellagio expanded their online presence with compelling graphics, copy, and website.

  • All
  • Social Media
  • Website
  • Print


CODESM’s work with Queen & Bellagio Nails resulted in a unified messaging strategy and clear branding across the digital landscape. As a result, CODESM was able to drive more business to each location and make target audiences aware of the beauty salon options in their area.