Case Study
Queen & Bellagio
How an RGV beauty salon unified two locations into one cohesive brand.
Overview
When Queen & Bellagio Nails wanted to cohesively market their two beauty salons to customers within the Valley, they chose CODESM to help them both define and promote that brand. Through a multi channel marketing approach focused on digital platforms, CODESM balanced the unity and distinctiveness of each salon in order to increase business and brand awareness among the target audiences.
The Challenge
Queen & Bellagio Nails had two locations that offered different services to different target audiences. However, as one business, they wanted to build a brand that highlighted their unity without losing the distinctiveness of each location. To achieve these goals, they partnered with CODESM’s full marketing suite of experts.
The Approach
CODESM’s solution was to create a multi channel marketing approach that first developed a marketing strategy and then implemented it across digital platforms. This strategy focused on their unique selling points (USPs) and fleshed out brand identity that incorporated both locations.
CODESM’s marketing approach primarily website design and development and social media branding. These two approaches developed content-rich, visually appealing, and strongly branded digital platforms that encouraged conversions while educating consumers on the Queen & Bellagio brand.
In support of this digital marketing, CODESM also utilized a wide range of other strategies, including video production, photography, local SEO, reputation management, and more. The result was professional, visually-compelling, and branded content that achieved Queen & Bellagio’s marketing goals.
Creatives
Queen & Bellagio expanded their online presence with compelling graphics, copy, and website.
- All
- Social Media
- Website
Conclusion
CODESM’s work with Queen & Bellagio Nails resulted in a unified messaging strategy and clear branding across the digital landscape. As a result, CODESM was able to drive more business to each location and make target audiences aware of the beauty salon options in their area.