PRIME Steak & Seafood
How PRIME establish itself as a leading steakhouse in the Rio Grande Valley.
PRIME Steak & Seafood was looking for a way to establish itself as a leading steakhouse in the Rio Grande Valley and turned to CODESM for a holistic and robust approach. By building their messaging, branding, and strategy, CODESM delivered dramatic results and established PRIME as the steakhouse to choose in the area.
Once developed, all of these tools became part of a marketing campaign that leveraged top marketing channels. These included an organic Facebook and Instagram social media strategy that presented enticing images and carefully chosen content to communicate PRIME’s USPs and messaging strategy. In addition, CODESM sought to dominate the search results for steakhouses through a robust SEO and content marketing approach. CODESM also targeted travelers and leveraged PRIME’s proximity to McAllen’s convention centers and hotels through Yelp and Trip Advisors.
Social Media Strategy & Content
Tailored Solutions & Targeting
Since the beginning of our journey in 2020, CODESM has helped PRIME expand their digital presence.
Increase in Website Traffic (YoY)
Increase in Organic Traffic (YoY)
Avg. Increase in Leads (MoM)
Position in Google for Target Query
Increase in Online Bookings (YoY)
Since beginning to work with PRIME in early 2021, CODESM has helped PRIME expand brand awareness in the McAllen area and develop a positive brand image among its target audiences. Dramatic rises in online bookings, phone calls and other results have established PRIME as a desirable steakhouse dining location in the RGV. As PRIME builds on these successes, they rely on CODESM to continue ensuring an impeccably branded and expertly executed marketing approach.