Follow Us

Case Study

PRIME Steak & Seafood

How PRIME establish itself as a leading steakhouse in the Rio Grande Valley.


PRIME Steak & Seafood was looking for a way to establish itself as a leading steakhouse in the Rio Grande Valley and turned to CODESM for a holistic and robust approach. By building their messaging, branding, and strategy, CODESM delivered dramatic results and established PRIME as the steakhouse to choose in the area.

The Challenge

As the new restaurant in town, PRIME Steak & Seafood was in danger of being overlooked in favor of McAllen’s more established steak places. They needed a way to position themselves as the leading steakhouse in the market. Rather than prepare a marketing campaign themselves, they turned to the experts for a fresh, appealing, and effective way of promoting their brand in the McAllen area.

The Approach

CODESM’s solution was to create a holistic marketing approach. This approach leveraged multiple marketing channels to deliver a cohesive messaging strategy focused on PRIME’s unique selling points (USPs). CODESM identified these USPs, crafted a powerful messaging strategy, developed impeccable branding, and created powerful photos and videos to visually capture consumers’ attention.

Once developed, all of these tools became part of a marketing campaign that leveraged top marketing channels. These included an organic Facebook and Instagram social media strategy that presented enticing images and carefully chosen content to communicate PRIME’s USPs and messaging strategy. In addition, CODESM sought to dominate the search results for steakhouses through a robust SEO and content marketing approach. CODESM also targeted travelers and leveraged PRIME’s proximity to McAllen’s convention centers and hotels through Yelp and Trip Advisors.

Integrated Marketing & Branding

Have unified branding and messaging across all channels and platforms.

Search Engine PPC Ads

Discover the breathtaking power of our professional PPC ad services and begin to imagine how your business could thrive.

Video Marketing

We create interesting, informative, and engaging video marketing campaigns to increase engagement, leads, and conversions.

Social Media Advertising

Build visibility for your brand with paid advertising across your preferred social media channels.


Broadcast your brand intelligently and clearly with billboards that compel large audiences with a simple message.

Marketing Automation

Generate, nurture, and convert leads around the clock while freeing you up to focus on the most important tasks on your schedule.

Reputation Management

Control and influence your reputation across social channels and online pages.

Conversion Rate Optimization

Push high-quality traffic further down the conversion funnel.

Enterprise-level Analytics

Make use of in-depth data and analytics to better understand your customer, make strategic decisions, and optimize every aspect of your marketing.

Print Fullfilment & Coordination

Print fulfillment and coordination services designed to produce crisp, vibrant, and effective print communications that will help your business shine.

Marketing Strategy & Plans

Develop a marketing strategy that connects you with potential customers and gets them to take action.

Media Planning & Placement

Reach your audience at the right time and in the right place.

Tailored Solutions & Targeting

Tailored Solutions & Targeting

Enjoy a flexible partnership that offers as many or as few services as you need.

Social Media Management

Create and run effective ads tailored to each unique social channel and target audience.

Communication Strategy

Communication Strategy

Develop a tailored brand voice, messaging, and communication strategy based on when and how your target audience will respond the best.

Content Planning

Create a content plan tailored to reach the right audience, effectively position your brand, and encourage readers to take action.

Graphic Design

From digital ads to websites, present a professional image with sleek and professional designs.

Website Design & Development

Build the kind of website your business deserves with the aim on optimal conversions.

Direct Mail Marketing

Incorporate traditional marketing methods to reach your target audience in the most effective channels.

Search Engine Optimization

Use powerful Google Ads to reach people who are searching for your product or service.

Content Creation

Deliver powerful, branded content that consumers will want to read.

Commercial Photography

Capture the attention of your target audience with professional photography and re-touching services.

Traditional Marketing

From direct mail to print campaigns, fortify your digital marketing with traditional marketing.

Conversion Optimization

Push high-quality traffic further down the conversion funnel.

Email Marketing

Send out strategic email sequences to remain top of mind, increase customer retention, and drive more sales.

Lead Generation & Tracking

Attract leads by means of different campaigns and channels, then track the entire lead journey to optimize lead generation and conversions.


Since the beginning of our journey in 2020, CODESM has helped PRIME expand their digital presence.

  • All
  • Social Media
  • Website
  • Print
  • Video

The Results


Increase in Website Traffic (YoY)


Increase in Organic Traffic (YoY)


Avg. Increase in Leads (MoM)


Position in Google for Target Query


Increase in Online Bookings (YoY)


Since beginning to work with PRIME in early 2021, CODESM has helped PRIME expand brand awareness in the McAllen area and develop a positive brand image among its target audiences. Dramatic rises in online bookings, phone calls and other results have established PRIME as a desirable steakhouse dining location in the RGV. As PRIME builds on these successes, they rely on CODESM to continue ensuring an impeccably branded and expertly executed marketing approach.