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Case Study

NIU Urban Living

How a designer furniture showroom established itself as the place for exciting furniture in the Valley.


NIU Urban Living was looking for a way to expand awareness of its designer furniture to target audiences throughout the Rio Grande Valley. They turned to CODESM for an integrated and holistic approach. By leveraging NIU’s brand across a wide range of marketing channels, CODESM was able to deliver a robust campaign that boosted leads, conversions, and brand reputation.

The Challenge

NIU Urban Living had a large inventory of exciting designer furniture they wanted to offer to the Rio Grande Valley, but they had limited options for promoting themselves within the RGV. They needed a way to expand their marketing reach among their target audiences. They also wanted a way to promote their special sales and offers while maintaining the consistency of their brand. To get a marketing partner they could trust long-term, they turned to CODESM.

The Approach

CODESM’s solution was to create a holistic marketing approach. This approach leveraged multiple marketing channels in order to deliver NIU’s message to its target audiences. CODESM focused first on crafting a visually stunning and conversion-driven website where all their marketing efforts could point consumers. Then, CODESM focused on creating compelling Facebook ads and developing a vibrant social media presence. Each sale or promotion NIU put out was thoughtfully crafted into a set of visually compelling and carefully written material that could be used in print materials, Facebook ads, videos, webpages, and more. By keeping the messaging consistent and compelling, CODESM was able to generate interest and earn responses from consumers. At the same time, CODESM kept NIU’s branding consistent and predictable, ensuring that consumers related the incredible furniture and deals they were seeing with their source: NIU Urban Living.

Integrated Marketing & Branding

Have unified branding and messaging across all channels and platforms.

Search Engine PPC Ads

Discover the breathtaking power of our professional PPC ad services and begin to imagine how your business could thrive.

Video Marketing

We create interesting, informative, and engaging video marketing campaigns to increase engagement, leads, and conversions.

Social Media Advertising

Build visibility for your brand with paid advertising across your preferred social media channels.


Broadcast your brand intelligently and clearly with billboards that compel large audiences with a simple message.

Marketing Automation

Generate, nurture, and convert leads around the clock while freeing you up to focus on the most important tasks on your schedule.

Reputation Management

Control and influence your reputation across social channels and online pages.

Conversion Rate Optimization

Push high-quality traffic further down the conversion funnel.

Enterprise-level Analytics

Make use of in-depth data and analytics to better understand your customer, make strategic decisions, and optimize every aspect of your marketing.

Print Fullfilment & Coordination

Print fulfillment and coordination services designed to produce crisp, vibrant, and effective print communications that will help your business shine.

Marketing Strategy & Plans

Develop a marketing strategy that connects you with potential customers and gets them to take action.

Media Planning & Placement

Reach your audience at the right time and in the right place.

Tailored Solutions & Targeting

Tailored Solutions & Targeting

Enjoy a flexible partnership that offers as many or as few services as you need.

Social Media Management

Create and run effective ads tailored to each unique social channel and target audience.

Communication Strategy

Communication Strategy

Develop a tailored brand voice, messaging, and communication strategy based on when and how your target audience will respond the best.

Content Planning

Create a content plan tailored to reach the right audience, effectively position your brand, and encourage readers to take action.

Graphic Design

From digital ads to websites, present a professional image with sleek and professional designs.

Website Design & Development

Build the kind of website your business deserves with the aim on optimal conversions.

Direct Mail Marketing

Incorporate traditional marketing methods to reach your target audience in the most effective channels.

Search Engine Optimization

Use powerful Google Ads to reach people who are searching for your product or service.

Content Creation

Deliver powerful, branded content that consumers will want to read.

Commercial Photography

Capture the attention of your target audience with professional photography and re-touching services.

Traditional Marketing

From direct mail to print campaigns, fortify your digital marketing with traditional marketing.

Conversion Optimization

Push high-quality traffic further down the conversion funnel.

Email Marketing

Send out strategic email sequences to remain top of mind, increase customer retention, and drive more sales.

Lead Generation & Tracking

Attract leads by means of different campaigns and channels, then track the entire lead journey to optimize lead generation and conversions.


CODESM’s work with NIU expanded their brand and online presence.

  • All
  • Social Media
  • Website
  • Print
  • Email


Since beginning work with NIU Urban Living, CODESM has helped them expand brand awareness in the RGV and boost the leads and conversions they receive on a regular basis. As an ongoing marketing partner of NIU, CODESM continues to deliver effective, branded, and targeted marketing materials that help NIU achieve their business goals.