How PRIME establish itself as a leading steakhouse in the Rio Grande Valley.
The Mercado District needed a way to effectively promote its food hall business and establish itself as an RGV destination. They turned to CODESM for a holistic and robust approach. By developing a unique messaging strategy and multi-channel approach, CODESM was able to establish The Mercado District as one of the area’s most desirable locations.
Once developed, these tools became part of a marketing campaign that leveraged top marketing channels. These channels included an organic Facebook and Instagram social media strategy that presented carefully chosen content and images to promote Mercado’s USPs and highlight individual eateries and businesses. In addition, CODESM sought to dominate the search resu lts for related keywords through a robust SEO and content marketing approach. In order to drive interest through the holidays and to drive commuters toward Mercado during the slower lunch hours, CODESM also developed a variety of themed campaigns and a lunch special campaign.
Social Media Strategy & Content
Tailored Solutions & Targeting
Since the beginning of our journey in 2020, CODESM has helped PRIME expand their digital presence.
- Social Media
Increase in Leads (Within 6 Months)
Cost per Engagement with Facebook Video
Facebook Post Engagements (with $100 Budget)
Avg. Increase in Organic Clicks from Google (MoM)
Position in Google for Target Query
Since beginning to work with The Mercado District in 2020, CODESM has helped Mercado to expand brand awareness in the McAllen area and establish itself as a desirable food, shopping, and entertainment destination in the Valley.