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Case Study



Mercado District

How PRIME establish itself as a leading steakhouse in the Rio Grande Valley.

Overview

The Mercado District needed a way to effectively promote its food hall business and establish itself as an RGV destination. They turned to CODESM for a holistic and robust approach. By developing a unique messaging strategy and multi-channel approach, CODESM was able to establish The Mercado District as one of the area’s most desirable locations.

The Challenge

As the first food hall in the region, The Mercado District offered McAllen a vibrant, artisanal community of 28 businesses and 9 distinct eateries showcasing the area’s best chefs, crafters, and curators. Its challenge was not only to brand itself as a destination in the community, but also to brand its individual eateries and create a cohesive message for the entire experience. For assistance, it turned to CODESM,
whose diverse marketing experts brought together a cohesive and powerful marketing campaign.

The Approach

CODESM’s solution was to create a holistic marketing approach. This approach leveraged multiple marketing channels to deliver a cohesive messaging strategy focused on The Mercado District’s unique selling points (USPs). CODESM identified these USPs and crafted a powerful messaging strategy to unify each of Mercado’s individual marketing campaigns.

Once developed, these tools became part of a marketing campaign that leveraged top marketing channels. These channels included an organic Facebook and Instagram social media strategy that presented carefully chosen content and images to promote Mercado’s USPs and highlight individual eateries and businesses. In addition, CODESM sought to dominate the search resu lts for related keywords through a robust SEO and content marketing approach. In order to drive interest through the holidays and to drive commuters toward Mercado during the slower lunch hours, CODESM also developed a variety of themed campaigns and a lunch special campaign.

Integrated Marketing & Branding

Have unified branding and messaging across all channels and platforms.

Search Engine PPC Ads

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Video Marketing

We create interesting, informative, and engaging video marketing campaigns to increase engagement, leads, and conversions.

Social Media Advertising

Build visibility for your brand with paid advertising across your preferred social media channels.

Marketing Strategy & Plans

Develop a marketing strategy that connects you with potential customers and gets them to take action.

Media Planning & Placement

Reach your audience at the right time and in the right place.

Social Media Strategy & Content

Social Media Strategy & Content

Connect with people in a way that builds trust and drives traffic.

Digital Marketing

Digital Marketing

Leverage the power of digital to boost your business and optimize marketing ROI.

Tailored Solutions & Targeting

Tailored Solutions & Targeting

Enjoy a flexible partnership that offers as many or as few services as you need.

Social Media Management

Create and run effective ads tailored to each unique social channel and target audience.

Communication Strategy

Communication Strategy

Develop a tailored brand voice, messaging, and communication strategy based on when and how your target audience will respond the best.

Market Research

Market Research

Utilize the most effective marketing campaigns and strategies based on in-depth market research for your industry.

Content Planning

Create a content plan tailored to reach the right audience, effectively position your brand, and encourage readers to take action.

Graphic Design

From digital ads to websites, present a professional image with sleek and professional designs.

Website Design & Development

Build the kind of website your business deserves with the aim on optimal conversions.

Direct Mail Marketing

Incorporate traditional marketing methods to reach your target audience in the most effective channels.

Research & Analytics

Make informed marketing decisions based on enterprise-level analytics, website behavior analysis, and more.

Search Engine Optimization

Use powerful Google Ads to reach people who are searching for your product or service.

Content Creation

Deliver powerful, branded content that consumers will want to read.

Commercial Photography

Capture the attention of your target audience with professional photography and re-touching services.

Traditional Marketing

From direct mail to print campaigns, fortify your digital marketing with traditional marketing.

Conversion Optimization

Push high-quality traffic further down the conversion funnel.

Email Marketing

Send out strategic email sequences to remain top of mind, increase customer retention, and drive more sales.

Print Fulfillment & Coordination

Execute powerful print campaigns from design to final printing and advertising.

Website Behavior Analysis

View user behavior on your site to pinpoint how you can leverage their behavior and grab their attention.

Lead Generation & Tracking

Attract leads by means of different campaigns and channels, then track the entire lead journey to optimize lead generation and conversions.

Enterprise-level Analytics

Make use of in-depth data and analytics to better understand your customer, make strategic decisions, and optimize every aspect of your marketing.

Online Reputation Management

Control and influence your reputation across social channels and online pages.

Creatives

Since the beginning of our journey in 2020, CODESM has helped PRIME expand their digital presence.

  • All
  • Social
  • Website
  • Print
  • Video

The Results

+2800%

Increase in Leads (Within 6 Months)

<$0.01

Cost per Engagement with Facebook Video

90,000

Facebook Post Engagements (with $100 Budget)

20%

Avg. Increase in Organic Clicks from Google (MoM)

#1

Position in Google for Target Query

Conclusion

Since beginning to work with The Mercado District in 2020, CODESM has helped Mercado to expand brand awareness in the McAllen area and establish itself as a desirable food, shopping, and entertainment destination in the Valley.

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