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Case Study

Melissa Carranza

How a law firm rebranded itself to reach its target audiences more effectively.


The Law Office of Melissa R. Carranza needed to rebrand itself in a way that got the attention of its target audiences. In order to stand out in the Edinburg area and attract qualified clients, they sought out marketing experts to create a powerful online presence. By building a cohesive online presence, SEO-optimized website, and professional images, CODESM was able to boost leads and ROI while establishing the law firm as an attractive option in the RGV.

The Challenge

The Law Office of Melissa R. Carranza was struggling to reach the individuals who would be most interested in their legal services. Their current branding was not sufficiently reflecting their firm, or the services they could offer. In order to rebrand itself in a compelling way and reach the right audiences, they turned to the experts at CODESM.

The Approach

CODESM’s solution was to develop an online presence that was clearly branded, completely unified, and accurately targeted. CODESM began by developing a visually-appealing and SEO-optimized website that helped drive the law office to the first page of the search results for relevant search terms. In addition, CODESM took over the law firm’s social media channels and transformed them into active and branded channels that connected with target audiences and spread awareness of the law firm’s brand. In order to provide compelling images to tell the law firm’s story, CODESM also completed a professional photoshoot.

Integrated Marketing & Branding

Have unified branding and messaging across all channels and platforms.

Search Engine PPC Ads

Discover the breathtaking power of our professional PPC ad services and begin to imagine how your business could thrive.

Video Marketing

We create interesting, informative, and engaging video marketing campaigns to increase engagement, leads, and conversions.

Social Media Advertising

Build visibility for your brand with paid advertising across your preferred social media channels.


Broadcast your brand intelligently and clearly with billboards that compel large audiences with a simple message.

Marketing Automation

Generate, nurture, and convert leads around the clock while freeing you up to focus on the most important tasks on your schedule.

Reputation Management

Control and influence your reputation across social channels and online pages.

Conversion Rate Optimization

Push high-quality traffic further down the conversion funnel.

Enterprise-level Analytics

Make use of in-depth data and analytics to better understand your customer, make strategic decisions, and optimize every aspect of your marketing.

Print Fullfilment & Coordination

Print fulfillment and coordination services designed to produce crisp, vibrant, and effective print communications that will help your business shine.

Marketing Strategy & Plans

Develop a marketing strategy that connects you with potential customers and gets them to take action.

Media Planning & Placement

Reach your audience at the right time and in the right place.

Tailored Solutions & Targeting

Tailored Solutions & Targeting

Enjoy a flexible partnership that offers as many or as few services as you need.

Social Media Management

Create and run effective ads tailored to each unique social channel and target audience.

Communication Strategy

Communication Strategy

Develop a tailored brand voice, messaging, and communication strategy based on when and how your target audience will respond the best.

Content Planning

Create a content plan tailored to reach the right audience, effectively position your brand, and encourage readers to take action.

Graphic Design

From digital ads to websites, present a professional image with sleek and professional designs.

Website Design & Development

Build the kind of website your business deserves with the aim on optimal conversions.

Direct Mail Marketing

Incorporate traditional marketing methods to reach your target audience in the most effective channels.

Search Engine Optimization

Use powerful Google Ads to reach people who are searching for your product or service.

Content Creation

Deliver powerful, branded content that consumers will want to read.

Commercial Photography

Capture the attention of your target audience with professional photography and re-touching services.

Traditional Marketing

From direct mail to print campaigns, fortify your digital marketing with traditional marketing.

Conversion Optimization

Push high-quality traffic further down the conversion funnel.

Email Marketing

Send out strategic email sequences to remain top of mind, increase customer retention, and drive more sales.

Lead Generation & Tracking

Attract leads by means of different campaigns and channels, then track the entire lead journey to optimize lead generation and conversions.


Melissa Carranza’s law firm expanded their brand and online presence.

  • All
  • Website
  • Print
  • Photography


CODESM’s work with the Law Firm of Melissa R. Carranza delivered powerful new leads and an expanded awareness of their new brand. As a result, the firm was able to more confidently market itself to its target audiences and get business from clients who could use the services they had to offer.