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Case Study



Anthony Matulewicz

How an immigration law firm established itself as a legal expert in the McAllen area.

Overview

Matulewicz Law Firm was struggling to handle pay-per-click advertising and to develop a strong online presence. By building a robust and targeted ad campaign, vibrant social media presence, and bilingual content, CODESM was able to boost leads and develop a brand awareness that achieved the law firm’s marketing goals.

The Challenge

Matulewicz Law Firm wanted to let potential clients know about their ability to provide specialized immigration services in the McAllen area. Rather than reach out to their target audiences on their own, they turned to the CODESM marketing experts. CODESM’s challenge was to effectively communicate Matulewicz Law Firm’s unique selling points via bilingual content and an effective online presence.

The Approach

CODESM’s solution was to develop a data-driven PPC ad campaign that targeted individuals most likely to need the services provided by Matulewicz Law Firm. These ads focused primarily on their immigration expertise and asylum services. In addition, CODESM developed a vibrant social media presence and branding that was consistent and compelling. To achieve these marketing goals, CODESM created photos and a video testimonial to capture audiences’ attention visually as well as via strong copy. By delivering content in both English and Spanish, CODESM was able to reach wider audiences with the law firm’s message.

Search Engine PPC Ads

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Video Marketing

We create interesting, informative, and engaging video marketing campaigns to increase engagement, leads, and conversions.

Social Media Advertising

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Billboards

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Integrated Marketing & Branding

Have unified branding and messaging across all channels and platforms.

Marketing Strategy & Plans

Develop a marketing strategy that connects you with potential customers and gets them to take action.

Social Media Management

Create and run effective ads tailored to each unique social channel and target audience.

Graphic Design

From digital ads to websites, present a professional image with sleek and professional designs.

Website Design & Development

Build the kind of website your business deserves with the aim on optimal conversions.

Content Creation

Deliver powerful, branded content that consumers will want to read.

Commercial Photography

Capture the attention of your target audience with professional photography and re-touching services.

Creatives

CODESM’s work with Matulewicz Law Firm enhanced their brand and online presence.

  • All
  • Social Media
  • Website
  • Print

Conclusion

CODESM’s work with Matulewicz Law Firm resulted in a revitalized online presence and a more compelling way to offer specialized immigration services. As a result, Matulewicz Law Firm received more and better qualified business leads, while also improving their professional image by ensuring effective bilingual audience reach.

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