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Case Study

In Touch NYC

How PRIME establish itself as a leading steakhouse in the Rio Grande Valley.


In Touch NYC was struggling with a subpar Google Ads campaign and an ineffective online presence. CODESM’s multi-channel approach and skilled implementation of everything from Google Ads to social media improved leads by 50 percent and positioned In Touch NYC favorable in the search results.

The Challenge

In Touch NYC Physical Therapy’s 4 convenient locations gave them a wide presence in the New York City area, but translating that presence online was proving difficult. Their Google Ads campaign was poorly managed, and they were simply not earning the leads and conversions they needed from their digital efforts. In order to build a healthy and active online presence, they turned to the marketing experts at CODESM for a professional, multi-channel approach designed to help them grow.

The Approach

CODESM’s approach was to leverage multiple online channels in a professional and cohesive manner in order to build brand awareness, engagement, and leads. CODESM took over In Touch NYC’s Google Ads campaign and refreshed their website to reach target audiences more effectively.

This approach also included taking over their social media accounts, as well as their Google MyBusiness profile and online citations in order to develop an active, accurate, and appealing online presence.

In addition, CODESM implemented SEO and a regular blog that boosted In Touch’s place in the organic search results to second place for certain search terms, generated and tracked leads through our comprehensive CRM, and leveraged an improved logo, print flyers, and branding to achieve consistency and appeal for In Touch NYC’s target audiences.

Integrated Marketing & Branding

Have unified branding and messaging across all channels and platforms.

Search Engine PPC Ads

Discover the breathtaking power of our professional PPC ad services and begin to imagine how your business could thrive.

Video Marketing

We create interesting, informative, and engaging video marketing campaigns to increase engagement, leads, and conversions.

Social Media Advertising

Build visibility for your brand with paid advertising across your preferred social media channels.

Marketing Strategy & Plans

Develop a marketing strategy that connects you with potential customers and gets them to take action.

Media Planning & Placement

Reach your audience at the right time and in the right place.

Social Media Strategy & Content

Social Media Strategy & Content

Connect with people in a way that builds trust and drives traffic.

Digital Marketing

Digital Marketing

Leverage the power of digital to boost your business and optimize marketing ROI.

Tailored Solutions & Targeting

Tailored Solutions & Targeting

Enjoy a flexible partnership that offers as many or as few services as you need.

Social Media Management

Create and run effective ads tailored to each unique social channel and target audience.

Communication Strategy

Communication Strategy

Develop a tailored brand voice, messaging, and communication strategy based on when and how your target audience will respond the best.

Market Research

Market Research

Utilize the most effective marketing campaigns and strategies based on in-depth market research for your industry.

Content Planning

Create a content plan tailored to reach the right audience, effectively position your brand, and encourage readers to take action.

Graphic Design

From digital ads to websites, present a professional image with sleek and professional designs.

Website Design & Development

Build the kind of website your business deserves with the aim on optimal conversions.

Direct Mail Marketing

Incorporate traditional marketing methods to reach your target audience in the most effective channels.

Research & Analytics

Make informed marketing decisions based on enterprise-level analytics, website behavior analysis, and more.

Search Engine Optimization

Use powerful Google Ads to reach people who are searching for your product or service.

Content Creation

Deliver powerful, branded content that consumers will want to read.

Commercial Photography

Capture the attention of your target audience with professional photography and re-touching services.

Traditional Marketing

From direct mail to print campaigns, fortify your digital marketing with traditional marketing.

Conversion Optimization

Push high-quality traffic further down the conversion funnel.

Email Marketing

Send out strategic email sequences to remain top of mind, increase customer retention, and drive more sales.

Print Fulfillment & Coordination

Execute powerful print campaigns from design to final printing and advertising.

Website Behavior Analysis

View user behavior on your site to pinpoint how you can leverage their behavior and grab their attention.

Lead Generation & Tracking

Attract leads by means of different campaigns and channels, then track the entire lead journey to optimize lead generation and conversions.

Enterprise-level Analytics

Make use of in-depth data and analytics to better understand your customer, make strategic decisions, and optimize every aspect of your marketing.

Online Reputation Management

Control and influence your reputation across social channels and online pages.


Since the beginning of our journey in 2020, CODESM has helped PRIME expand their digital presence.

  • All
  • Social
  • Website
  • Print

The Results


Increase in Search Visibility Clicks (YoY)


Increase in Google Impressions (YoY)


Increase in Website Traffic (YoY)


Average Increase in Quarterly Leads (YoY)

Top 3

Position in Google for Target Queries


Since beginning work with In Touch NYC, CODESM has helped the physical therapy provider market its services to its target audiences, dramatically improve response to its online presence, and develop a consistent brand across its marketing channels.


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