Overview
In Touch NYC was struggling with a subpar Google Ads campaign and an ineffective online presence. CODESM’s multi-channel approach and skilled implementation of everything from Google Ads to social media improved leads by 50 percent and positioned In Touch NYC favorable in the search results.
The Challenge
In Touch NYC Physical Therapy’s 4 convenient locations gave them a wide presence in the New York City area, but translating that presence online was proving difficult. Their Google Ads campaign was poorly managed, and they were simply not earning the leads and conversions they needed from their digital efforts. In order to build a healthy and active online presence, they turned to the marketing experts at CODESM for a professional, multi-channel approach designed to help them grow.
The Approach
CODESM’s approach was to leverage multiple online channels in a professional and cohesive manner in order to build brand awareness, engagement, and leads. CODESM took over In Touch NYC’s Google Ads campaign and refreshed their website to reach target audiences more effectively.
This approach also included taking over their social media accounts, as well as their Google MyBusiness profile and online citations in order to develop an active, accurate, and appealing online presence.
In addition, CODESM implemented SEO and a regular blog that boosted In Touch’s place in the organic search results to second place for certain search terms, generated and tracked leads through our comprehensive CRM, and leveraged an improved logo, print flyers, and branding to achieve consistency and appeal for In Touch NYC’s target audiences.
Creatives
Since the beginning of our journey in 2020, CODESM has helped PRIME expand their digital presence.
- All
- Social Media
- Website
The Results
+5300%
Increase in Search Visibility Clicks (YoY)
+800%
Increase in Google Impressions (YoY)
+500%
Increase in Website Traffic (YoY)
+90%
Average Increase in Quarterly Leads (YoY)
Top 3
Position in Google for Target Queries
Conclusion
Since beginning work with In Touch NYC, CODESM has helped the physical therapy provider market its services to its target audiences, dramatically improve response to its online presence, and develop a consistent brand across its marketing channels.