Follow Us

Case Study

Guadalupe Blanco

How a watershed protection organization created a website that reflected their diverse work and services.


When the Guadalupe Blanco River Authority (GBRA) wanted to more effectively communicate their work, impact, and needs, they used CODESM’s professional marketing services to create a compelling and multipurpose website. By leveraging their design and marketing skills, CODESM was able to craft a website that was aligned with GBRA’s goals and needs.

The Challenge

The GBRA provides watershed protection and management services across 7,300 square acres of the Guadalupe River Basin. They offer numerous educational resources, environmental protection services, recreational opportunities, and more, all related to the Guadalupe River Basin. In order to bring these diverse offerings together into a cohesive whole, they needed an intelligently, and beautifully, designed website with clear messaging and navigation. In order to achieve this goal, they turned to the marketing experts at CODESM.

The Approach

CODESM’s solution was to leverage their graphic design and website development expertise to create an online presence that reflected GBRA’s diversity while maintaining a cohesive look and messaging across the site.

By dividing the website into sections based on each of the services GBRA offers, CODESM was able to intuitively drive visitors to the part of the site that best applied to them. In addition, CODESM implemented colors, images, and copy across the site that were brand-specific in order to give the site a united look and feel.

Each part of the website was crafted to drive conversions and educate visitors. As a result, GBRA was able to see an uptick in visitors and engagement across their site, as people were more easily able to find what they needed.

Integrated Marketing & Branding

Have unified branding and messaging across all channels and platforms.

Search Engine PPC Ads

Discover the breathtaking power of our professional PPC ad services and begin to imagine how your business could thrive.

Video Marketing

We create interesting, informative, and engaging video marketing campaigns to increase engagement, leads, and conversions.

Social Media Advertising

Build visibility for your brand with paid advertising across your preferred social media channels.


Broadcast your brand intelligently and clearly with billboards that compel large audiences with a simple message.

Marketing Automation

Generate, nurture, and convert leads around the clock while freeing you up to focus on the most important tasks on your schedule.

Reputation Management

Control and influence your reputation across social channels and online pages.

Conversion Rate Optimization

Push high-quality traffic further down the conversion funnel.

Enterprise-level Analytics

Make use of in-depth data and analytics to better understand your customer, make strategic decisions, and optimize every aspect of your marketing.

Print Fullfilment & Coordination

Print fulfillment and coordination services designed to produce crisp, vibrant, and effective print communications that will help your business shine.

Marketing Strategy & Plans

Develop a marketing strategy that connects you with potential customers and gets them to take action.

Media Planning & Placement

Reach your audience at the right time and in the right place.

Tailored Solutions & Targeting

Tailored Solutions & Targeting

Enjoy a flexible partnership that offers as many or as few services as you need.

Social Media Management

Create and run effective ads tailored to each unique social channel and target audience.

Communication Strategy

Communication Strategy

Develop a tailored brand voice, messaging, and communication strategy based on when and how your target audience will respond the best.

Content Planning

Create a content plan tailored to reach the right audience, effectively position your brand, and encourage readers to take action.

Graphic Design

From digital ads to websites, present a professional image with sleek and professional designs.

Website Design & Development

Build the kind of website your business deserves with the aim on optimal conversions.

Direct Mail Marketing

Incorporate traditional marketing methods to reach your target audience in the most effective channels.

Search Engine Optimization

Use powerful Google Ads to reach people who are searching for your product or service.

Content Creation

Deliver powerful, branded content that consumers will want to read.

Commercial Photography

Capture the attention of your target audience with professional photography and re-touching services.

Traditional Marketing

From direct mail to print campaigns, fortify your digital marketing with traditional marketing.

Conversion Optimization

Push high-quality traffic further down the conversion funnel.

Email Marketing

Send out strategic email sequences to remain top of mind, increase customer retention, and drive more sales.

Lead Generation & Tracking

Attract leads by means of different campaigns and channels, then track the entire lead journey to optimize lead generation and conversions.


GBRA expanded their online presence and messaging with a beautifully designed website.

  • All
  • Website


CODESM’s work with GBRA resulted in a beautiful, intuitive, and streamlined website that made it easy for visitors to navigate. As a result, CODESM was able to boost engagement for GBRA among its target audiences.