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Case Study


How Frontera establish itself as a leading technology in the Rio Grande Valley.


How a connectivity company built targeted brand awareness and visibility.

Frontera was looking for a way to establish itself as the leading provider of innovative and affordable broadband solutions for communities. They turned to CODESM for a holistic approach that laser-focused on their USPs. By building their messaging, branding, and strategy, CODESM positioned Frontera as a prominent and desirable solution in front of its target audiences.

The Challenge

Frontera offered exciting connectivity solutions that help to bridge the digital divide within communities in Texas. However, in a field that is often perceived as complicated and confusing, the company needed a way to promote itself effectively in front of the right audiences. They needed a clear and powerful message that reached decision-makers where they spent their time. Rather than prepare a marketing campaign themselves, they turned to the experts for a professional and effective approach to promoting their brand.

The Approach

CODESM’s solution was to create a holistic marketing strategy. This strategy leveraged multiple marketing channels to deliver a cohesive message focused on Frontera’s unique selling points (USPs). CODESM identified these USPs and Frontera’s target audiences and incorporated them into a powerful messaging strategy. Based on that strategy, they also completed a redesign of the website to drive conversions and represent the brand clearly and persuasively.

Once developed, the strategy and website became a platform for promoting Frontera in other ways. From an email campaign intended to nurture leads to an active social media presence that developed visibility and engagements, all of these tools worked together to create leads and earn conversions.

Integrated Marketing & Branding

Have unified branding and messaging across all channels and platforms.

Search Engine PPC Ads

Discover the breathtaking power of our professional PPC ad services and begin to imagine how your business could thrive.

Video Marketing

We create interesting, informative, and engaging video marketing campaigns to increase engagement, leads, and conversions.

Social Media Advertising

Build visibility for your brand with paid advertising across your preferred social media channels.


Broadcast your brand intelligently and clearly with billboards that compel large audiences with a simple message.

Marketing Automation

Generate, nurture, and convert leads around the clock while freeing you up to focus on the most important tasks on your schedule.

Reputation Management

Control and influence your reputation across social channels and online pages.

Conversion Rate Optimization

Push high-quality traffic further down the conversion funnel.

Enterprise-level Analytics

Make use of in-depth data and analytics to better understand your customer, make strategic decisions, and optimize every aspect of your marketing.

Print Fullfilment & Coordination

Print fulfillment and coordination services designed to produce crisp, vibrant, and effective print communications that will help your business shine.

Marketing Strategy & Plans

Develop a marketing strategy that connects you with potential customers and gets them to take action.

Media Planning & Placement

Reach your audience at the right time and in the right place.

Tailored Solutions & Targeting

Tailored Solutions & Targeting

Enjoy a flexible partnership that offers as many or as few services as you need.

Social Media Management

Create and run effective ads tailored to each unique social channel and target audience.

Communication Strategy

Communication Strategy

Develop a tailored brand voice, messaging, and communication strategy based on when and how your target audience will respond the best.

Content Planning

Create a content plan tailored to reach the right audience, effectively position your brand, and encourage readers to take action.

Graphic Design

From digital ads to websites, present a professional image with sleek and professional designs.

Website Design & Development

Build the kind of website your business deserves with the aim on optimal conversions.

Direct Mail Marketing

Incorporate traditional marketing methods to reach your target audience in the most effective channels.

Search Engine Optimization

Use powerful Google Ads to reach people who are searching for your product or service.

Content Creation

Deliver powerful, branded content that consumers will want to read.

Commercial Photography

Capture the attention of your target audience with professional photography and re-touching services.

Traditional Marketing

From direct mail to print campaigns, fortify your digital marketing with traditional marketing.

Conversion Optimization

Push high-quality traffic further down the conversion funnel.

Email Marketing

Send out strategic email sequences to remain top of mind, increase customer retention, and drive more sales.

Lead Generation & Tracking

Attract leads by means of different campaigns and channels, then track the entire lead journey to optimize lead generation and conversions.


CODESM’s work with Frontera expanded their brand and online presence.


  • All
  • Social Media
  • Website
  • Print


Since beginning work with CoolWay, CODESM has helped them to expand their brand awareness, improve knowledge of CoolSculpting, and drive leads and appointments for the procedure.