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Case Study



Farmacia Samaritana

How a pharmacy chain expanded its local online presence.

Overview

Farmacia Samaritana, a Spanish-language chain of pharmacies in Puerto Rico, wanted to boost their online presence for their Puerto-Rico-based target audiences. By developing a compelling website alongside a robust SEO presence and targeted Google Ads strategy, CODESM was able to establish the pharmacy chain online as a recognized local option.

The Challenge

CODESM’s challenge was to increase Farmacia Samaritana’s digital visibility within its preferred geographic area – Puerto Rico. In addition, CODESM was tasked with leveraging a wide range of online tools to accomplish one goal: Making the pharmacy easier to find online.

The Approach

CODESM’s solution was to create targeted, local campaigns in Spanish and to craft a visually stunning and conversion-driven website for the pharmacy chain. These campaigns included a robust Google Ads campaign based on carefully researched and industry-relevant keywords. In addition, CODESM sought to dominate the search results for related keywords through a robust SEO and content marketing approach that included the management of Farmacia Samaritana’s local listings. By delivering all content in Spanish, targeting ads to the appropriate demographics, and crafting a website that was an effective landing site for all traffic generated by SEO and ads, CODESM was able to significantly boost Farmacia Samaritana’s brand awareness and engagement among its target audiences.

Integrated Marketing & Branding

Have unified branding and messaging across all channels and platforms.

Search Engine PPC Ads

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Video Marketing

We create interesting, informative, and engaging video marketing campaigns to increase engagement, leads, and conversions.

Social Media Advertising

Build visibility for your brand with paid advertising across your preferred social media channels.

Billboards

Broadcast your brand intelligently and clearly with billboards that compel large audiences with a simple message.

Marketing Automation

Generate, nurture, and convert leads around the clock while freeing you up to focus on the most important tasks on your schedule.

Reputation Management

Control and influence your reputation across social channels and online pages.

Conversion Rate Optimization

Push high-quality traffic further down the conversion funnel.

Marketing Strategy & Plans

Develop a marketing strategy that connects you with potential customers and gets them to take action.

Media Planning & Placement

Reach your audience at the right time and in the right place.

Social Media Strategy & Content

Social Media Strategy & Content

Connect with people in a way that builds trust and drives traffic.

Digital Marketing

Digital Marketing

Leverage the power of digital to boost your business and optimize marketing ROI.

Tailored Solutions & Targeting

Tailored Solutions & Targeting

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Social Media Management

Create and run effective ads tailored to each unique social channel and target audience.

Communication Strategy

Communication Strategy

Develop a tailored brand voice, messaging, and communication strategy based on when and how your target audience will respond the best.

Market Research

Market Research

Utilize the most effective marketing campaigns and strategies based on in-depth market research for your industry.

Content Planning

Create a content plan tailored to reach the right audience, effectively position your brand, and encourage readers to take action.

Graphic Design

From digital ads to websites, present a professional image with sleek and professional designs.

Website Design & Development

Build the kind of website your business deserves with the aim on optimal conversions.

Direct Mail Marketing

Incorporate traditional marketing methods to reach your target audience in the most effective channels.

Research & Analytics

Make informed marketing decisions based on enterprise-level analytics, website behavior analysis, and more.

Search Engine Optimization

Use powerful Google Ads to reach people who are searching for your product or service.

Content Creation

Deliver powerful, branded content that consumers will want to read.

Commercial Photography

Capture the attention of your target audience with professional photography and re-touching services.

Traditional Marketing

From direct mail to print campaigns, fortify your digital marketing with traditional marketing.

Conversion Optimization

Push high-quality traffic further down the conversion funnel.

Email Marketing

Send out strategic email sequences to remain top of mind, increase customer retention, and drive more sales.

Print Fulfillment & Coordination

Execute powerful print campaigns from design to final printing and advertising.

Website Behavior Analysis

View user behavior on your site to pinpoint how you can leverage their behavior and grab their attention.

Lead Generation & Tracking

Attract leads by means of different campaigns and channels, then track the entire lead journey to optimize lead generation and conversions.

Enterprise-level Analytics

Make use of in-depth data and analytics to better understand your customer, make strategic decisions, and optimize every aspect of your marketing.

Creatives

Melissa Carranza’s law firm expanded their brand and online presence.

  • All
  • Social Media
  • Website
  • Print

Conclusion

CODESM’s work with the Law Firm of Melissa R. Carranza delivered powerful new leads and an expanded awareness of their new brand. As a result, the firm was able to more confidently market itself to its target audiences and get business from clients who could use the services they had to offer.

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