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Case Study

Farmacia Samaritana

How a pharmacy chain expanded its local online presence.


Farmacia Samaritana, a Spanish-language chain of pharmacies in Puerto Rico, wanted to boost their online presence for their Puerto-Rico-based target audiences. By developing a compelling website alongside a robust SEO presence and targeted Google Ads strategy, CODESM was able to establish the pharmacy chain online as a recognized local option.

The Challenge

CODESM’s challenge was to increase Farmacia Samaritana’s digital visibility within its preferred geographic area – Puerto Rico. In addition, CODESM was tasked with leveraging a wide range of online tools to accomplish one goal: Making the pharmacy easier to find online.

The Approach

CODESM’s solution was to create targeted, local campaigns in Spanish and to craft a visually stunning and conversion-driven website for the pharmacy chain. These campaigns included a robust Google Ads campaign based on carefully researched and industry-relevant keywords. In addition, CODESM sought to dominate the search results for related keywords through a robust SEO and content marketing approach that included the management of Farmacia Samaritana’s local listings. By delivering all content in Spanish, targeting ads to the appropriate demographics, and crafting a website that was an effective landing site for all traffic generated by SEO and ads, CODESM was able to significantly boost Farmacia Samaritana’s brand awareness and engagement among its target audiences.

Integrated Marketing & Branding

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Video Marketing

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Marketing Automation

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Reputation Management

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Conversion Rate Optimization

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Enterprise-level Analytics

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Tailored Solutions & Targeting

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Social Media Management

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Communication Strategy

Communication Strategy

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Content Planning

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Graphic Design

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Direct Mail Marketing

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Search Engine Optimization

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Content Creation

Deliver powerful, branded content that consumers will want to read.

Commercial Photography

Capture the attention of your target audience with professional photography and re-touching services.

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Conversion Optimization

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Email Marketing

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Lead Generation & Tracking

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Melissa Carranza’s law firm expanded their brand and online presence.

  • All
  • Social Media
  • Website
  • Print


CODESM’s work with the Law Firm of Melissa R. Carranza delivered powerful new leads and an expanded awareness of their new brand. As a result, the firm was able to more confidently market itself to its target audiences and get business from clients who could use the services they had to offer.