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Case Study

Ethan Yoo Realtor

How a real estate agency established a recognizable brand in the RGV.


As a real estate agent in the RGV, Ethan Yoo partnered with CODESM to create a set of branded materials in order to promote his business in the RGV. By creating a logo, website, social media strategy, and other materials around his unique values, CODESM created a recognizable brand to help him compete in the crowded RGV real estate market.

The Challenge

CODESM’s challenge was to build a brand that was instantly recognizable among the numerous real estate agents in the RGV. Creating a consistent, compelling brand that was also faithful to Ethan Yoo’s brand values was essential in crafting a loo that would sell.

The Approach

CODESM’s solution was to start with a cohesive messaging strategy that identified Ethan Yoo’s unique selling points (USPs) and created a structure for the brand. Using this messaging strategy, CODESM created a logo inspired by his USPs and a conversion-driven website that could serve as a place for interested individuals to learn more and engage with his brand. In addition, CODESM used the messaging strategy, logo, and brand to create beautiful stationery, yard signs, and a social media plan. The result was a foundation for future marketing and building brand awareness throughout the RGV.

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Ethan Yoo’s real estate practice established a recognizable and compelling brand in the RGV.

  • All
  • Social Media
  • Website
  • Print
  • Video


CODESM’s work with Ethan Yoo led to branded materials that established him as a unique and reliable real estate agent in the RGV. As a result, he enjoyed an uptick in leads, conversions, and engagement from his target audiences.