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Case Study



Ethan Yoo Realtor

How a real estate agency established a recognizable brand in the RGV.

Overview

As a real estate agent in the RGV, Ethan Yoo partnered with CODESM to create a set of branded materials in order to promote his business in the RGV. By creating a logo, website, social media strategy, and other materials around his unique values, CODESM created a recognizable brand to help him compete in the crowded RGV real estate market.

The Challenge

CODESM’s challenge was to build a brand that was instantly recognizable among the numerous real estate agents in the RGV. Creating a consistent, compelling brand that was also faithful to Ethan Yoo’s brand values was essential in crafting a loo that would sell.

The Approach

CODESM’s solution was to start with a cohesive messaging strategy that identified Ethan Yoo’s unique selling points (USPs) and created a structure for the brand. Using this messaging strategy, CODESM created a logo inspired by his USPs and a conversion-driven website that could serve as a place for interested individuals to learn more and engage with his brand. In addition, CODESM used the messaging strategy, logo, and brand to create beautiful stationery, yard signs, and a social media plan. The result was a foundation for future marketing and building brand awareness throughout the RGV.

Integrated Marketing & Branding

Have unified branding and messaging across all channels and platforms.

Search Engine PPC Ads

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Video Marketing

We create interesting, informative, and engaging video marketing campaigns to increase engagement, leads, and conversions.

Social Media Advertising

Build visibility for your brand with paid advertising across your preferred social media channels.

Billboards

Broadcast your brand intelligently and clearly with billboards that compel large audiences with a simple message.

Marketing Automation

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Reputation Management

Control and influence your reputation across social channels and online pages.

Conversion Rate Optimization

Push high-quality traffic further down the conversion funnel.

Marketing Strategy & Plans

Develop a marketing strategy that connects you with potential customers and gets them to take action.

Media Planning & Placement

Reach your audience at the right time and in the right place.

Social Media Strategy & Content

Social Media Strategy & Content

Connect with people in a way that builds trust and drives traffic.

Digital Marketing

Digital Marketing

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Tailored Solutions & Targeting

Tailored Solutions & Targeting

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Social Media Management

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Communication Strategy

Communication Strategy

Develop a tailored brand voice, messaging, and communication strategy based on when and how your target audience will respond the best.

Market Research

Market Research

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Content Planning

Create a content plan tailored to reach the right audience, effectively position your brand, and encourage readers to take action.

Graphic Design

From digital ads to websites, present a professional image with sleek and professional designs.

Website Design & Development

Build the kind of website your business deserves with the aim on optimal conversions.

Direct Mail Marketing

Incorporate traditional marketing methods to reach your target audience in the most effective channels.

Research & Analytics

Make informed marketing decisions based on enterprise-level analytics, website behavior analysis, and more.

Search Engine Optimization

Use powerful Google Ads to reach people who are searching for your product or service.

Content Creation

Deliver powerful, branded content that consumers will want to read.

Commercial Photography

Capture the attention of your target audience with professional photography and re-touching services.

Traditional Marketing

From direct mail to print campaigns, fortify your digital marketing with traditional marketing.

Conversion Optimization

Push high-quality traffic further down the conversion funnel.

Email Marketing

Send out strategic email sequences to remain top of mind, increase customer retention, and drive more sales.

Print Fulfillment & Coordination

Execute powerful print campaigns from design to final printing and advertising.

Website Behavior Analysis

View user behavior on your site to pinpoint how you can leverage their behavior and grab their attention.

Lead Generation & Tracking

Attract leads by means of different campaigns and channels, then track the entire lead journey to optimize lead generation and conversions.

Enterprise-level Analytics

Make use of in-depth data and analytics to better understand your customer, make strategic decisions, and optimize every aspect of your marketing.

Creatives

Ethan Yoo’s real estate practice established a recognizable and compelling brand in the RGV.

  • All
  • Social Media
  • Website
  • Print
  • Video

Conclusion

CODESM’s work with Ethan Yoo led to branded materials that established him as a unique and reliable real estate agent in the RGV. As a result, he enjoyed an uptick in leads, conversions, and engagement from his target audiences.

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