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Case Study



Edinburg EDC

How an economic development corporation attracted new business and promoted growth within their city.

Overview

When Edinburg EDC wanted to drive business to Edinburg, they turned to CODESM for marketing expertise that would support their goals. Through a comprehensive marketing approach that highlighted the advantages of living and working in Edinburg, CODESM generated new interest in this vibrant city.

The Challenge

Edinburg EDC wanted to push a pro business, pro growth message that would attract businesses to Edinburg. Their approach required clearly communicating the business-friendly benefits of the city to a wide audience. Creating a clear brand, compelling language, and comprehensive marketing approach was essential in getting this message out to the appropriate audiences. To tap into a full team of marketing experts as they pursued their goals, the EDC brought CODESM on as a marketing partner.

The Approach

CODESM’s solution was to create a comprehensive marketing approach that highlighted Edinburg’s many benefits across many marketing channels. CODESM began by rebranding the Edinburg EDC and redesigning their website with the goal of showcasing the many reasons businesses should consider moving into the city. Visually compelling and conversion driven, this rebrand and redesign delivered a persuasive message that encouraged action. In addition, CODESM created digital campaigns and ads to drive business into the city. Carefully targeted using select keywords, these beautifully designed ads were complemented by an active social media presence. Together, these online efforts promoted real estate available for industrial use and made a strong case for choosing Edinburg. Finally, CODESM provided a wide array of graphics, collateral trade show materials, and supportive print materials. These items promoted the EDC’s events, supported their goals, and ensured a positive image in front of all of their target audiences.

Integrated Marketing & Branding

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Video Marketing

We create interesting, informative, and engaging video marketing campaigns to increase engagement, leads, and conversions.

Social Media Advertising

Build visibility for your brand with paid advertising across your preferred social media channels.

Billboards

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Marketing Automation

Generate, nurture, and convert leads around the clock while freeing you up to focus on the most important tasks on your schedule.

Reputation Management

Control and influence your reputation across social channels and online pages.

Conversion Rate Optimization

Push high-quality traffic further down the conversion funnel.

Enterprise-level Analytics

Make use of in-depth data and analytics to better understand your customer, make strategic decisions, and optimize every aspect of your marketing.

Print Fullfilment & Coordination

Print fulfillment and coordination services designed to produce crisp, vibrant, and effective print communications that will help your business shine.

Marketing Strategy & Plans

Develop a marketing strategy that connects you with potential customers and gets them to take action.

Media Planning & Placement

Reach your audience at the right time and in the right place.

Social Media Strategy & Content

Social Media Strategy & Content

Connect with people in a way that builds trust and drives traffic.

Digital Marketing

Digital Marketing

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Tailored Solutions & Targeting

Tailored Solutions & Targeting

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Social Media Management

Create and run effective ads tailored to each unique social channel and target audience.

Communication Strategy

Communication Strategy

Develop a tailored brand voice, messaging, and communication strategy based on when and how your target audience will respond the best.

Market Research

Market Research

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Content Planning

Create a content plan tailored to reach the right audience, effectively position your brand, and encourage readers to take action.

Graphic Design

From digital ads to websites, present a professional image with sleek and professional designs.

Website Design & Development

Build the kind of website your business deserves with the aim on optimal conversions.

Direct Mail Marketing

Incorporate traditional marketing methods to reach your target audience in the most effective channels.

Research & Analytics

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Search Engine Optimization

Use powerful Google Ads to reach people who are searching for your product or service.

Content Creation

Deliver powerful, branded content that consumers will want to read.

Commercial Photography

Capture the attention of your target audience with professional photography and re-touching services.

Traditional Marketing

From direct mail to print campaigns, fortify your digital marketing with traditional marketing.

Conversion Optimization

Push high-quality traffic further down the conversion funnel.

Email Marketing

Send out strategic email sequences to remain top of mind, increase customer retention, and drive more sales.

Lead Generation & Tracking

Attract leads by means of different campaigns and channels, then track the entire lead journey to optimize lead generation and conversions.

Creatives

The Edinburg EDC expanded their online presence and achieved better growth.

  • All
  • Social Media
  • Website
  • Print

Conclusion

CODESM’s work with Edinburg EDC supported strong interest in Edinburg and helped to generate the EDC’s desired growth. As a result, CODESM served as an intelligent and knowledgeable marketing partner who contributed to the EDC’s goals in tangible ways.

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