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Case Study

Edinburg EDC

How an economic development corporation attracted new business and promoted growth within their city.


When Edinburg EDC wanted to drive business to Edinburg, they turned to CODESM for marketing expertise that would support their goals. Through a comprehensive marketing approach that highlighted the advantages of living and working in Edinburg, CODESM generated new interest in this vibrant city.

The Challenge

Edinburg EDC wanted to push a pro business, pro growth message that would attract businesses to Edinburg. Their approach required clearly communicating the business-friendly benefits of the city to a wide audience. Creating a clear brand, compelling language, and comprehensive marketing approach was essential in getting this message out to the appropriate audiences. To tap into a full team of marketing experts as they pursued their goals, the EDC brought CODESM on as a marketing partner.

The Approach

CODESM’s solution was to create a comprehensive marketing approach that highlighted Edinburg’s many benefits across many marketing channels. CODESM began by rebranding the Edinburg EDC and redesigning their website with the goal of showcasing the many reasons businesses should consider moving into the city. Visually compelling and conversion driven, this rebrand and redesign delivered a persuasive message that encouraged action. In addition, CODESM created digital campaigns and ads to drive business into the city. Carefully targeted using select keywords, these beautifully designed ads were complemented by an active social media presence. Together, these online efforts promoted real estate available for industrial use and made a strong case for choosing Edinburg. Finally, CODESM provided a wide array of graphics, collateral trade show materials, and supportive print materials. These items promoted the EDC’s events, supported their goals, and ensured a positive image in front of all of their target audiences.

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Video Marketing

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Marketing Automation

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Reputation Management

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Conversion Rate Optimization

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Enterprise-level Analytics

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Marketing Strategy & Plans

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Media Planning & Placement

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Tailored Solutions & Targeting

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Social Media Management

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Communication Strategy

Communication Strategy

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Content Planning

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Graphic Design

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Direct Mail Marketing

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Search Engine Optimization

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Content Creation

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Commercial Photography

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Conversion Optimization

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Email Marketing

Send out strategic email sequences to remain top of mind, increase customer retention, and drive more sales.

Lead Generation & Tracking

Attract leads by means of different campaigns and channels, then track the entire lead journey to optimize lead generation and conversions.


The Edinburg EDC expanded their online presence and achieved better growth.

  • All
  • Social Media
  • Website
  • Print


CODESM’s work with Edinburg EDC supported strong interest in Edinburg and helped to generate the EDC’s desired growth. As a result, CODESM served as an intelligent and knowledgeable marketing partner who contributed to the EDC’s goals in tangible ways.