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Case Study



Eduardo Cantu

How Hidalgo County’s Precinct 2 Commissioner built a strong re-election campaign

Overview

When Eddie Cantu wanted to pursue re-election as Hidalgo County’s Precinct 2 Commissioner, he used the services of CODESM’s experienced marketing team to help. By leveraging CODESM’s skills in website design, online marketing, social media, and more, he was able to develop a strong presence among his target audiences to support his campaign.

The Challenge

Hidalgo County Precinct 2 Commissioner Eddie Cantu wanted to launch a re-election campaign that positioned him as the natural, and most beneficial, choice for the constituents of the precinct. In order to get his accomplishments and qualifications out in front of his target audiences, he required a robust and multi-channel marketing campaign. He chose CODESM as his marketing partner to support the many marketing tasks related to his campaign.

The Approach

CODESM’s solution was to create a holistic marketing approach that integrated multiple online strategies with print marketing.
CODESM focused first on crafting a visually stunning and conversion-driven website that highlighted Eddie Cantu’s accomplishments and vision for Hidalgo County. Then, CODESM began creating a strong online presence across channels, including developing an active social media presence. By cultivating followers and building awareness of his achievements, vision, and re election campaign, CODESM was able to communicate persuasively with his target audiences.To support this online presence, CODESM also developed multiple printed marketing materials, including flyers and postcards. These materials promoted special events within his target demographics and helped CODESM’s goal of making constituents aware of Eddie Cantu and what he could offer Hidalgo County.

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Communication Strategy

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Market Research

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Content Planning

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Graphic Design

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Website Design & Development

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Direct Mail Marketing

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Search Engine Optimization

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Content Creation

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Commercial Photography

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Traditional Marketing

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Conversion Optimization

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Email Marketing

Send out strategic email sequences to remain top of mind, increase customer retention, and drive more sales.

Lead Generation & Tracking

Attract leads by means of different campaigns and channels, then track the entire lead journey to optimize lead generation and conversions.

Creatives

Eddie Cantu expanded his online presence and messaging.

  • All
  • Social Media
  • Website
  • Print

Conclusion

CODESM’s work with Eddie Cantu supported a strong re-election campaign and ensured that his many initiatives on behalf of Hidalgo County were recognized. As a result, CODESM served as an effective marketing partner focused on his specific marketing requirements and campaign goals.

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