Case Study
Dynamics Sports Medicine
How a premier sports medicine clinic established itself as the gold standard of care in the Valley.
Overview
Dynamic Sports Medicine was looking for a way to establish itself as the go-to sports medicine clinic in the Rio Grande Valley for both athletes and active individuals alike. They turned to CODESM for branding and marketing support that could leverage their USPs to distinguish them from other chiropractic providers. By building their messaging, branding, and strategy, CODESM positioned Dynamic Sports Medicine as an athlete-trusted provider of the very latest in sports medicine.
The Challenge
Dynamic Sports Medicine had to compete with many other chiropractors in the RGV and successfully reach their target audience of active individuals and athletes. In order to do so successfully, they needed a way to stand out from other chiropractors and establish themselves as leading experts in the field. Rather than prepare a marketing campaign themselves, they turned to the experts at CODESM for an effective approach to showcasing their brand.
The Approach
CODESM’s solution was to create branding and a messaging strategy that put Dynamic Sports Medicine’s unique offerings in front of the target audiences. Their first step was to create a messaging strategy focused on the clinic’s unique selling points (USPs) and their target audiences. Based on that strategy, the experts at CODESM then developed a new website. Visually compelling and conversion driven, this site represented the brand’s USPs in a persuasive manner and served as a place where consumers could go after encountering any of their other marketing initiatives. Once developed, the strategy and website became a platform for promoting Dynamic in other ways. From regular newsletters to print materials to periodic blogs and an active social media presence, these efforts created leads and earned conversions while building their local reputation within the Valley.
Integrated Marketing & Branding
Have unified branding and messaging across all channels and platforms.
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Video Marketing
We create interesting, informative, and engaging video marketing campaigns to increase engagement, leads, and conversions.
Social Media Advertising
Build visibility for your brand with paid advertising across your preferred social media channels.
Billboards
Broadcast your brand intelligently and clearly with billboards that compel large audiences with a simple message.
Marketing Automation
Generate, nurture, and convert leads around the clock while freeing you up to focus on the most important tasks on your schedule.
Reputation Management
Control and influence your reputation across social channels and online pages.
Conversion Rate Optimization
Push high-quality traffic further down the conversion funnel.
Enterprise-level Analytics
Make use of in-depth data and analytics to better understand your customer, make strategic decisions, and optimize every aspect of your marketing.
Print Fullfilment & Coordination
Print fulfillment and coordination services designed to produce crisp, vibrant, and effective print communications that will help your business shine.
Marketing Strategy & Plans
Develop a marketing strategy that connects you with potential customers and gets them to take action.
Media Planning & Placement
Reach your audience at the right time and in the right place.
Tailored Solutions & Targeting
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Social Media Management
Create and run effective ads tailored to each unique social channel and target audience.
Communication Strategy
Develop a tailored brand voice, messaging, and communication strategy based on when and how your target audience will respond the best.
Content Planning
Create a content plan tailored to reach the right audience, effectively position your brand, and encourage readers to take action.
Graphic Design
From digital ads to websites, present a professional image with sleek and professional designs.
Website Design & Development
Build the kind of website your business deserves with the aim on optimal conversions.
Direct Mail Marketing
Incorporate traditional marketing methods to reach your target audience in the most effective channels.
Search Engine Optimization
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Content Creation
Deliver powerful, branded content that consumers will want to read.
Commercial Photography
Capture the attention of your target audience with professional photography and re-touching services.
Traditional Marketing
From direct mail to print campaigns, fortify your digital marketing with traditional marketing.
Conversion Optimization
Push high-quality traffic further down the conversion funnel.
Email Marketing
Send out strategic email sequences to remain top of mind, increase customer retention, and drive more sales.
Lead Generation & Tracking
Attract leads by means of different campaigns and channels, then track the entire lead journey to optimize lead generation and conversions.
Creatives
Since we began working with Dynamic Sports Medicine, we have helped this client become a trusted presence within the Valley.
- All
- Social Media
- Website
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Social Media
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Print
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Website
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WebsiteConclusion
Since beginning with Dynamic Sports Medicine, CODESM has helped them expand brand awareness and earn conversions from individuals within their target audiences. These successes have set Dynamic up to build a growing reputation as one of the most advanced and accessible sports medicine providers around.