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Case Study

Dynamics Sports Medicine

How a premier sports medicine clinic established itself as the gold standard of care in the Valley.


Dynamic Sports Medicine was looking for a way to establish itself as the go-to sports medicine clinic in the Rio Grande Valley for both athletes and active individuals alike. They turned to CODESM for branding and marketing support that could leverage their USPs to distinguish them from other chiropractic providers. By building their messaging, branding, and strategy, CODESM positioned Dynamic Sports Medicine as an athlete-trusted provider of the very latest in sports medicine.

The Challenge

Dynamic Sports Medicine had to compete with many other chiropractors in the RGV and successfully reach their target audience of active individuals and athletes. In order to do so successfully, they needed a way to stand out from other chiropractors and establish themselves as leading experts in the field. Rather than prepare a marketing campaign themselves, they turned to the experts at CODESM for an effective approach to showcasing their brand.

The Approach

CODESM’s solution was to create branding and a messaging strategy that put Dynamic Sports Medicine’s unique offerings in front of the target audiences. Their first step was to create a messaging strategy focused on the clinic’s unique selling points (USPs) and their target audiences. Based on that strategy, the experts at CODESM then developed a new website. Visually compelling and conversion driven, this site represented the brand’s USPs in a persuasive manner and served as a place where consumers could go after encountering any of their other marketing initiatives. Once developed, the strategy and website became a platform for promoting Dynamic in other ways. From regular newsletters to print materials to periodic blogs and an active social media presence, these efforts created leads and earned conversions while building their local reputation within the Valley.

Integrated Marketing & Branding

Have unified branding and messaging across all channels and platforms.

Search Engine PPC Ads

Discover the breathtaking power of our professional PPC ad services and begin to imagine how your business could thrive.

Video Marketing

We create interesting, informative, and engaging video marketing campaigns to increase engagement, leads, and conversions.

Social Media Advertising

Build visibility for your brand with paid advertising across your preferred social media channels.


Broadcast your brand intelligently and clearly with billboards that compel large audiences with a simple message.

Marketing Automation

Generate, nurture, and convert leads around the clock while freeing you up to focus on the most important tasks on your schedule.

Reputation Management

Control and influence your reputation across social channels and online pages.

Conversion Rate Optimization

Push high-quality traffic further down the conversion funnel.

Enterprise-level Analytics

Make use of in-depth data and analytics to better understand your customer, make strategic decisions, and optimize every aspect of your marketing.

Print Fullfilment & Coordination

Print fulfillment and coordination services designed to produce crisp, vibrant, and effective print communications that will help your business shine.

Marketing Strategy & Plans

Develop a marketing strategy that connects you with potential customers and gets them to take action.

Media Planning & Placement

Reach your audience at the right time and in the right place.

Tailored Solutions & Targeting

Tailored Solutions & Targeting

Enjoy a flexible partnership that offers as many or as few services as you need.

Social Media Management

Create and run effective ads tailored to each unique social channel and target audience.

Communication Strategy

Communication Strategy

Develop a tailored brand voice, messaging, and communication strategy based on when and how your target audience will respond the best.

Content Planning

Create a content plan tailored to reach the right audience, effectively position your brand, and encourage readers to take action.

Graphic Design

From digital ads to websites, present a professional image with sleek and professional designs.

Website Design & Development

Build the kind of website your business deserves with the aim on optimal conversions.

Direct Mail Marketing

Incorporate traditional marketing methods to reach your target audience in the most effective channels.

Search Engine Optimization

Use powerful Google Ads to reach people who are searching for your product or service.

Content Creation

Deliver powerful, branded content that consumers will want to read.

Commercial Photography

Capture the attention of your target audience with professional photography and re-touching services.

Traditional Marketing

From direct mail to print campaigns, fortify your digital marketing with traditional marketing.

Conversion Optimization

Push high-quality traffic further down the conversion funnel.

Email Marketing

Send out strategic email sequences to remain top of mind, increase customer retention, and drive more sales.

Lead Generation & Tracking

Attract leads by means of different campaigns and channels, then track the entire lead journey to optimize lead generation and conversions.


Since we began working with Dynamic Sports Medicine, we have helped this client become a trusted presence within the Valley.

  • All
  • Social Media
  • Website
  • Print


Since beginning with Dynamic Sports Medicine, CODESM has helped them expand brand awareness and earn conversions from individuals within their target audiences. These successes have set Dynamic up to build a growing reputation as one of the most advanced and accessible sports medicine providers around.