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Case Study

Dr. Ruby

How Dr. Ruby establish itself as a leading healthcare in the Rio Grande Valley.


How a medical aesthetics practice in McAllen built brand awareness and visibility in the Valley.

When Dr. Rubey Aesthetics and Wellness wanted to expand awareness of their brand among their target audiences, they turned to CODESM to accurately and effectively represent their unique selling points. Through a marketing approach focused primarily on social media, CODESM showcased Dr. Ruby’s distinctive offerings across the most effective channels.

The Challenge

Dr. Ruby had unique aesthetics services to offer the wider McAllen community. However, they lacked visibility and awareness among their target audiences, and many potential customers did not understand the benefits of the services they had available. To help educate these audiences, they turned to CODESM’s suite of marketing experts to develop and implement a marketing approach that helped them meet their goals.

The Approach

CODESM’s solution was to create a powerful social media presence that focused primarily on educating target audiences about the Dr. Ruby brand and the services they had to offer. This strategy focused on Dr. Ruby’s unique selling points, the benefits of their services, and more.

In addition to creating an active social media presence and a growing group of followers, CODESM’s marketing approach also included certain print items, such as business cards. These items supported the overall marketing efforts and allowed Dr. Ruby to get its information in front of more potential customers.

Integrated Marketing & Branding

Have unified branding and messaging across all channels and platforms.

Search Engine PPC Ads

Discover the breathtaking power of our professional PPC ad services and begin to imagine how your business could thrive.

Video Marketing

We create interesting, informative, and engaging video marketing campaigns to increase engagement, leads, and conversions.

Social Media Advertising

Build visibility for your brand with paid advertising across your preferred social media channels.


Broadcast your brand intelligently and clearly with billboards that compel large audiences with a simple message.

Marketing Automation

Generate, nurture, and convert leads around the clock while freeing you up to focus on the most important tasks on your schedule.

Reputation Management

Control and influence your reputation across social channels and online pages.

Conversion Rate Optimization

Push high-quality traffic further down the conversion funnel.

Enterprise-level Analytics

Make use of in-depth data and analytics to better understand your customer, make strategic decisions, and optimize every aspect of your marketing.

Print Fullfilment & Coordination

Print fulfillment and coordination services designed to produce crisp, vibrant, and effective print communications that will help your business shine.

Marketing Strategy & Plans

Develop a marketing strategy that connects you with potential customers and gets them to take action.

Media Planning & Placement

Reach your audience at the right time and in the right place.

Tailored Solutions & Targeting

Tailored Solutions & Targeting

Enjoy a flexible partnership that offers as many or as few services as you need.

Social Media Management

Create and run effective ads tailored to each unique social channel and target audience.

Communication Strategy

Communication Strategy

Develop a tailored brand voice, messaging, and communication strategy based on when and how your target audience will respond the best.

Content Planning

Create a content plan tailored to reach the right audience, effectively position your brand, and encourage readers to take action.

Graphic Design

From digital ads to websites, present a professional image with sleek and professional designs.

Website Design & Development

Build the kind of website your business deserves with the aim on optimal conversions.

Direct Mail Marketing

Incorporate traditional marketing methods to reach your target audience in the most effective channels.

Search Engine Optimization

Use powerful Google Ads to reach people who are searching for your product or service.

Content Creation

Deliver powerful, branded content that consumers will want to read.

Commercial Photography

Capture the attention of your target audience with professional photography and re-touching services.

Traditional Marketing

From direct mail to print campaigns, fortify your digital marketing with traditional marketing.

Conversion Optimization

Push high-quality traffic further down the conversion funnel.

Email Marketing

Send out strategic email sequences to remain top of mind, increase customer retention, and drive more sales.

Lead Generation & Tracking

Attract leads by means of different campaigns and channels, then track the entire lead journey to optimize lead generation and conversions.


CODESM’s work with Ronin in 2022 expanded their brand and online presence.

  • All
  • Social Media
  • Website
  • Print


CODESM’s work with Dr. Ruby resulted in a growing social media presence and widespread awareness of the Dr. Ruby brand. As a result, Dr. Ruby saw an uptick in leads and conversions from customers who had gained an understanding of the value of their offerings.