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Case Study

Domain Development

How a Texas real estate developer grew its reputation in the Rio Grande Valley


Domain Development is a leading McAllen-based real estate developer serving the entire Rio Grande Valley. When they needed assistance in promoting new developments, they turned to the marketing experts at CODESM. The result was a multi-channel marketing campaign focused on targeted, branded, and compelling messaging.

The Challenge

Domain Development was already well-known in the Valley as a real estate developer, but they wanted to grow their business and ensure that their target audience knew about all of the new developments they were creating. They needed a marketing partner who could leverage branded and persuasive messaging across a wide number of marketing channels to help them meet these goals.

The Approach

CODESM’s approach was to build a multi-channel marketing campaign that began first with a branding refresh, logo development, and other services. The campaign was then designed to communicate Domain Development’s USPs to their target audiences.

These messages were delivered when and where their audiences spent time and consisted of branded landing pages and other marketing approaches for each new project. This focused and intentional branding and promotion of every new development helped to boost Domain’s brand reputation throughout the Valley.

Integrated Marketing & Branding

Have unified branding and messaging across all channels and platforms.

Search Engine PPC Ads

Discover the breathtaking power of our professional PPC ad services and begin to imagine how your business could thrive.

Video Marketing

We create interesting, informative, and engaging video marketing campaigns to increase engagement, leads, and conversions.

Social Media Advertising

Build visibility for your brand with paid advertising across your preferred social media channels.


Broadcast your brand intelligently and clearly with billboards that compel large audiences with a simple message.

Marketing Automation

Generate, nurture, and convert leads around the clock while freeing you up to focus on the most important tasks on your schedule.

Reputation Management

Control and influence your reputation across social channels and online pages.

Conversion Rate Optimization

Push high-quality traffic further down the conversion funnel.

Enterprise-level Analytics

Make use of in-depth data and analytics to better understand your customer, make strategic decisions, and optimize every aspect of your marketing.

Print Fullfilment & Coordination

Print fulfillment and coordination services designed to produce crisp, vibrant, and effective print communications that will help your business shine.

Marketing Strategy & Plans

Develop a marketing strategy that connects you with potential customers and gets them to take action.

Media Planning & Placement

Reach your audience at the right time and in the right place.

Tailored Solutions & Targeting

Tailored Solutions & Targeting

Enjoy a flexible partnership that offers as many or as few services as you need.

Social Media Management

Create and run effective ads tailored to each unique social channel and target audience.

Communication Strategy

Communication Strategy

Develop a tailored brand voice, messaging, and communication strategy based on when and how your target audience will respond the best.

Content Planning

Create a content plan tailored to reach the right audience, effectively position your brand, and encourage readers to take action.

Graphic Design

From digital ads to websites, present a professional image with sleek and professional designs.

Website Design & Development

Build the kind of website your business deserves with the aim on optimal conversions.

Direct Mail Marketing

Incorporate traditional marketing methods to reach your target audience in the most effective channels.

Search Engine Optimization

Use powerful Google Ads to reach people who are searching for your product or service.

Content Creation

Deliver powerful, branded content that consumers will want to read.

Commercial Photography

Capture the attention of your target audience with professional photography and re-touching services.

Traditional Marketing

From direct mail to print campaigns, fortify your digital marketing with traditional marketing.

Conversion Optimization

Push high-quality traffic further down the conversion funnel.

Email Marketing

Send out strategic email sequences to remain top of mind, increase customer retention, and drive more sales.

Lead Generation & Tracking

Attract leads by means of different campaigns and channels, then track the entire lead journey to optimize lead generation and conversions.


Domain Development expanded their brand and business through powerful advertising and videos.

  • All
  • Website
  • Print


Since beginning work with Domain Development, CODESM was able to generate new leads and business while making their target audience aware of their services and newest projects.