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Case Study


How a CoolSculpting expert increased conversions and visibility among its target audiences.


CoolWay CoolSculpting had a painless, non-invasive, and FDA-approved way to freeze away fat and reshape the body. What they needed was to overcome misperceptions about the procedure among their target audience and boost brand awareness in order to drive conversions. By creating a unique messaging strategy and multi-channel approach, CODESM was able to boost visibility and distinguish CoolWay as the place to pursue fat reduction in the area.

The Challenge

CODESM’s challenge was to present CoolWay’s CoolSculpting approach as a desirable and safe way to reshape the body. CODESM also needed to distinguish CoolWay from other CoolSculpting providers in the area. As a result, it was important to address consumer concerns about the procedure, as well as educate audiences about the nature of CoolWay’s approach to CoolSculpting.

The Approach

CODESM’s solution was to create a messaging strategy and then implement it across multiple platforms. The messaging strategy focused on CoolWay’s unique selling points (USPs) and fleshed out a brand identity that targeted consumers’ concerns about CoolSculpting and fat reduction. Once the messaging strategy was in place, CODESM developed a conversion-driven website to serve as a platform for generating and nurturing leads. They also created social media templates to maintain consistency and developed an active social media presence and targeted social media ads. These posts and ads focused on special promotions, educational topics, CoolSculpting results, and CoolSculpting misconceptions. In addition, CODESM developed print materials for distribution to target audiences.

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CoolWay expanded their online presence with compelling graphics, copy, and website.

  • All
  • Social Media
  • Website
  • Print
  • Photography


Since beginning work with CoolWay, CODESM has helped them to expand their brand awareness, improve knowledge of CoolSculpting, and drive leads and appointments for the procedure.