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Case Study



Coolway

How a CoolSculpting expert increased conversions and visibility among its target audiences.

Overview

CoolWay CoolSculpting had a painless, non-invasive, and FDA-approved way to freeze away fat and reshape the body. What they needed was to overcome misperceptions about the procedure among their target audience and boost brand awareness in order to drive conversions. By creating a unique messaging strategy and multi-channel approach, CODESM was able to boost visibility and distinguish CoolWay as the place to pursue fat reduction in the area.

The Challenge

CODESM’s challenge was to present CoolWay’s CoolSculpting approach as a desirable and safe way to reshape the body. CODESM also needed to distinguish CoolWay from other CoolSculpting providers in the area. As a result, it was important to address consumer concerns about the procedure, as well as educate audiences about the nature of CoolWay’s approach to CoolSculpting.

The Approach

CODESM’s solution was to create a messaging strategy and then implement it across multiple platforms. The messaging strategy focused on CoolWay’s unique selling points (USPs) and fleshed out a brand identity that targeted consumers’ concerns about CoolSculpting and fat reduction. Once the messaging strategy was in place, CODESM developed a conversion-driven website to serve as a platform for generating and nurturing leads. They also created social media templates to maintain consistency and developed an active social media presence and targeted social media ads. These posts and ads focused on special promotions, educational topics, CoolSculpting results, and CoolSculpting misconceptions. In addition, CODESM developed print materials for distribution to target audiences.

Integrated Marketing & Branding

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Video Marketing

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Social Media Advertising

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Billboards

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Marketing Automation

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Reputation Management

Control and influence your reputation across social channels and online pages.

Conversion Rate Optimization

Push high-quality traffic further down the conversion funnel.

Enterprise-level Analytics

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Print Fullfilment & Coordination

Print fulfillment and coordination services designed to produce crisp, vibrant, and effective print communications that will help your business shine.

Marketing Strategy & Plans

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Media Planning & Placement

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Social Media Strategy & Content

Social Media Strategy & Content

Connect with people in a way that builds trust and drives traffic.

Digital Marketing

Digital Marketing

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Tailored Solutions & Targeting

Tailored Solutions & Targeting

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Social Media Management

Create and run effective ads tailored to each unique social channel and target audience.

Communication Strategy

Communication Strategy

Develop a tailored brand voice, messaging, and communication strategy based on when and how your target audience will respond the best.

Market Research

Market Research

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Content Planning

Create a content plan tailored to reach the right audience, effectively position your brand, and encourage readers to take action.

Graphic Design

From digital ads to websites, present a professional image with sleek and professional designs.

Website Design & Development

Build the kind of website your business deserves with the aim on optimal conversions.

Direct Mail Marketing

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Research & Analytics

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Search Engine Optimization

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Content Creation

Deliver powerful, branded content that consumers will want to read.

Commercial Photography

Capture the attention of your target audience with professional photography and re-touching services.

Traditional Marketing

From direct mail to print campaigns, fortify your digital marketing with traditional marketing.

Conversion Optimization

Push high-quality traffic further down the conversion funnel.

Email Marketing

Send out strategic email sequences to remain top of mind, increase customer retention, and drive more sales.

Lead Generation & Tracking

Attract leads by means of different campaigns and channels, then track the entire lead journey to optimize lead generation and conversions.

Creatives

CoolWay expanded their online presence with compelling graphics, copy, and website.

  • All
  • Social Media
  • Website
  • Print

Conclusion

Since beginning work with CoolWay, CODESM has helped them to expand their brand awareness, improve knowledge of CoolSculpting, and drive leads and appointments for the procedure.

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