Careers of America
How a welding and fitting school earned the attention of its target audiences.
Careers of America offers students a streamlined way to train for and find a job in the welding and fitting industry. What they needed was a marketing approach that was as efficient as their training program and capable of growing visibility among their target audiences. By leveraging a brand new website and logo, CODESM was able to make Careers of America stand out as a preferred choice for potential students.
CODESM’s challenge was not only to help more people become aware of the training opportunities available at Careers of America, but also to target the client’s reach to those individuals who would be most interested in the welding and fitting program.
CODESM’s solution was to create a visually compelling, conversion-driven website that captured the unique selling points (USPs) of the welding and fitting school. The website focused on the advantages of a welding and fitting career, the efficiency of the course, the expert nature of the instructors, the quality of the facilities, and the school’s ideal location. In addition, CODESM designed a new logo to capture interest and help Careers of America stand out.
Integrated Marketing & Branding
Have unified branding and messaging across all channels and platforms.
Search Engine PPC Ads
Discover the breathtaking power of our professional PPC ad services and begin to imagine how your business could thrive.
We create interesting, informative, and engaging video marketing campaigns to increase engagement, leads, and conversions.
Social Media Advertising
Build visibility for your brand with paid advertising across your preferred social media channels.
Broadcast your brand intelligently and clearly with billboards that compel large audiences with a simple message.
Generate, nurture, and convert leads around the clock while freeing you up to focus on the most important tasks on your schedule.
Control and influence your reputation across social channels and online pages.
Make use of in-depth data and analytics to better understand your customer, make strategic decisions, and optimize every aspect of your marketing.
Print Fullfilment & Coordination
Print fulfillment and coordination services designed to produce crisp, vibrant, and effective print communications that will help your business shine.
Marketing Strategy & Plans
Develop a marketing strategy that connects you with potential customers and gets them to take action.
Social Media Strategy & Content
Connect with people in a way that builds trust and drives traffic.
Leverage the power of digital to boost your business and optimize marketing ROI.
Tailored Solutions & Targeting
Enjoy a flexible partnership that offers as many or as few services as you need.
Social Media Management
Create and run effective ads tailored to each unique social channel and target audience.
Develop a tailored brand voice, messaging, and communication strategy based on when and how your target audience will respond the best.
Utilize the most effective marketing campaigns and strategies based on in-depth market research for your industry.
Create a content plan tailored to reach the right audience, effectively position your brand, and encourage readers to take action.
From digital ads to websites, present a professional image with sleek and professional designs.
Website Design & Development
Build the kind of website your business deserves with the aim on optimal conversions.
Direct Mail Marketing
Incorporate traditional marketing methods to reach your target audience in the most effective channels.
Research & Analytics
Make informed marketing decisions based on enterprise-level analytics, website behavior analysis, and more.
Search Engine Optimization
Use powerful Google Ads to reach people who are searching for your product or service.
Capture the attention of your target audience with professional photography and re-touching services.
From direct mail to print campaigns, fortify your digital marketing with traditional marketing.
Send out strategic email sequences to remain top of mind, increase customer retention, and drive more sales.
Lead Generation & Tracking
Attract leads by means of different campaigns and channels, then track the entire lead journey to optimize lead generation and conversions.
Careers of America expanded their online presence with a compelling and beautiful website.
- Social Media
CODESM’s work with Careers of America gave the school a renewed online presence targeted to the potential students the school wanted to reach. As a result, they were able to boost their leads, their enrollment, and their reputation within their desired audiences.