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Case Study

Careers of America

How a welding and fitting school earned the attention of its target audiences.


Careers of America offers students a streamlined way to train for and find a job in the welding and fitting industry. What they needed was a marketing approach that was as efficient as their training program and capable of growing visibility among their target audiences. By leveraging a brand new website and logo, CODESM was able to make Careers of America stand out as a preferred choice for potential students.

The Challenge

CODESM’s challenge was not only to help more people become aware of the training opportunities available at Careers of America, but also to target the client’s reach to those individuals who would be most interested in the welding and fitting program.

The Approach

CODESM’s solution was to create a visually compelling, conversion-driven website that captured the unique selling points (USPs) of the welding and fitting school. The website focused on the advantages of a welding and fitting career, the efficiency of the course, the expert nature of the instructors, the quality of the facilities, and the school’s ideal location. In addition, CODESM designed a new logo to capture interest and help Careers of America stand out.

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Careers of America expanded their online presence with a compelling and beautiful website.

  • All
  • Social Media
  • Website
  • Print
  • Branding


CODESM’s work with Careers of America gave the school a renewed online presence targeted to the potential students the school wanted to reach. As a result, they were able to boost their leads, their enrollment, and their reputation within their desired audiences.