Case Study
Bedrock Communities
How a real estate equity firm grew its tenants and its properties in Florida
Overview
Bedrock Communities was looking to expand its tenants and the number of mobile home retirement properties it managed in Florida. CODESM’s intelligent and comprehensive approach included everything from Google Ads to third-party listings, website expansions to Facebook Ads. The result was growth in the number of renters Bedrock Communities was able to get and steady expansion in the number of properties they owned and managed.
The Challenge
Bedrock Communities is a private equity firm in New York that wanted to tap into the attainable Florida living opportunities available in mobile home communities throughout the state. They needed to expand brand awareness and overcome the stigma surrounding mobile home communities in order to continue to grow. They turned to the marketing experts at CODESM for a professional, multi-channel approach designed to help them achieve these goals.
The Approach
CODESM’s approach was to leverage multiple online channels in a professional and cohesive manner in order to educate and engage potential tenants. CODESM began by implementing targeted Google Ads and Facebook ad campaigns focused on Bedrock Communities’ target audiences. In addition, CODESM utilized a wide variety of third-party listings, such as Zillow and MHVillage, and assisted Bedrock in adding and removing communities from its website as appropriate. This well-rounded approach focused on educating consumers about the benefits of Bedrock Communities and Florida living in order to overcome the stigma often associated with living in a mobile home community. By emphasizing the location, amenities, and quality of life in Bedrock’s communities, CODESM was able to motivate more consumers to engage, and convert into active tenants of these communities.
Integrated Marketing & Branding
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Search Engine PPC Ads
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Video Marketing
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Social Media Advertising
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Billboards
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Marketing Automation
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Reputation Management
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Conversion Rate Optimization
Push high-quality traffic further down the conversion funnel.
Enterprise-level Analytics
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Print Fullfilment & Coordination
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Marketing Strategy & Plans
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Media Planning & Placement
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Tailored Solutions & Targeting
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Social Media Management
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Communication Strategy
Develop a tailored brand voice, messaging, and communication strategy based on when and how your target audience will respond the best.
Content Planning
Create a content plan tailored to reach the right audience, effectively position your brand, and encourage readers to take action.
Graphic Design
From digital ads to websites, present a professional image with sleek and professional designs.
Website Design & Development
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Direct Mail Marketing
Incorporate traditional marketing methods to reach your target audience in the most effective channels.
Search Engine Optimization
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Content Creation
Deliver powerful, branded content that consumers will want to read.
Commercial Photography
Capture the attention of your target audience with professional photography and re-touching services.
Traditional Marketing
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Conversion Optimization
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Email Marketing
Send out strategic email sequences to remain top of mind, increase customer retention, and drive more sales.
Lead Generation & Tracking
Attract leads by means of different campaigns and channels, then track the entire lead journey to optimize lead generation and conversions.
Creatives
Bedrock Communities expanded their online presence and overall growth.
- All
- Social Media
- Website
- Digital Ads
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Website
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Social Media
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Website
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Website
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Digital Ads
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PrintConclusion
Since beginning work with Bedrock Communities, CODESM has helped the private equity firm to grow its tenants and its properties while improving its overall brand reputation.