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Case Study

Bedrock Communities

How a real estate equity firm grew its tenants and its properties in Florida


Bedrock Communities was looking to expand its tenants and the number of mobile home retirement properties it managed in Florida. CODESM’s intelligent and comprehensive approach included everything from Google Ads to third-party listings, website expansions to Facebook Ads. The result was growth in the number of renters Bedrock Communities was able to get and steady expansion in the number of properties they owned and managed.

The Challenge

Bedrock Communities is a private equity firm in New York that wanted to tap into the attainable Florida living opportunities available in mobile home communities throughout the state. They needed to expand brand awareness and overcome the stigma surrounding mobile home communities in order to continue to grow. They turned to the marketing experts at CODESM for a professional, multi-channel approach designed to help them achieve these goals.

The Approach

CODESM’s approach was to leverage multiple online channels in a professional and cohesive manner in order to educate and engage potential tenants. CODESM began by implementing targeted Google Ads and Facebook ad campaigns focused on Bedrock Communities’ target audiences. In addition, CODESM utilized a wide variety of third-party listings, such as Zillow and MHVillage, and assisted Bedrock in adding and removing communities from its website as appropriate. This well-rounded approach focused on educating consumers about the benefits of Bedrock Communities and Florida living in order to overcome the stigma often associated with living in a mobile home community. By emphasizing the location, amenities, and quality of life in Bedrock’s communities, CODESM was able to motivate more consumers to engage, and convert into active tenants of these communities.

Integrated Marketing & Branding

Have unified branding and messaging across all channels and platforms.

Search Engine PPC Ads

Discover the breathtaking power of our professional PPC ad services and begin to imagine how your business could thrive.

Video Marketing

We create interesting, informative, and engaging video marketing campaigns to increase engagement, leads, and conversions.

Social Media Advertising

Build visibility for your brand with paid advertising across your preferred social media channels.


Broadcast your brand intelligently and clearly with billboards that compel large audiences with a simple message.

Marketing Automation

Generate, nurture, and convert leads around the clock while freeing you up to focus on the most important tasks on your schedule.

Reputation Management

Control and influence your reputation across social channels and online pages.

Conversion Rate Optimization

Push high-quality traffic further down the conversion funnel.

Enterprise-level Analytics

Make use of in-depth data and analytics to better understand your customer, make strategic decisions, and optimize every aspect of your marketing.

Print Fullfilment & Coordination

Print fulfillment and coordination services designed to produce crisp, vibrant, and effective print communications that will help your business shine.

Marketing Strategy & Plans

Develop a marketing strategy that connects you with potential customers and gets them to take action.

Media Planning & Placement

Reach your audience at the right time and in the right place.

Tailored Solutions & Targeting

Tailored Solutions & Targeting

Enjoy a flexible partnership that offers as many or as few services as you need.

Social Media Management

Create and run effective ads tailored to each unique social channel and target audience.

Communication Strategy

Communication Strategy

Develop a tailored brand voice, messaging, and communication strategy based on when and how your target audience will respond the best.

Content Planning

Create a content plan tailored to reach the right audience, effectively position your brand, and encourage readers to take action.

Graphic Design

From digital ads to websites, present a professional image with sleek and professional designs.

Website Design & Development

Build the kind of website your business deserves with the aim on optimal conversions.

Direct Mail Marketing

Incorporate traditional marketing methods to reach your target audience in the most effective channels.

Search Engine Optimization

Use powerful Google Ads to reach people who are searching for your product or service.

Content Creation

Deliver powerful, branded content that consumers will want to read.

Commercial Photography

Capture the attention of your target audience with professional photography and re-touching services.

Traditional Marketing

From direct mail to print campaigns, fortify your digital marketing with traditional marketing.

Conversion Optimization

Push high-quality traffic further down the conversion funnel.

Email Marketing

Send out strategic email sequences to remain top of mind, increase customer retention, and drive more sales.

Lead Generation & Tracking

Attract leads by means of different campaigns and channels, then track the entire lead journey to optimize lead generation and conversions.


Bedrock Communities expanded their online presence and overall growth.

  • All
  • Social Media
  • Website
  • Print
  • Digital Ads


Since beginning work with Bedrock Communities, CODESM has helped the private equity firm to grow its tenants and its properties while improving its overall brand reputation.