How PRIME establish itself as a leading steakhouse in the Rio Grande Valley.
5a Ronda was introducing a new restaurant concept into the McAllen area and needed to overcome preconceptions and improve brand awareness in order to grow its customer base. By building messaging, branding, and strategy, CODESM delivered dramatic results and established 5a Ronda as an appealing new dining and entertainment option in the area.
Once developed, all of these tools became part of a marketing campaign that leveraged top marketing channels to promote the new brand in McAllen. These included Facebook and Instagram, ads, vibrant print collateral, robust search engine optimization, and active directory management.
Social Media Strategy & Content
Tailored Solutions & Targeting
Here are some examples of marketing collateral that CODESM created as part of the approach.
Google Business Actions
Cost per Results on Facebook
Facebook Impressions (with <$1,000 Budget)
Google Business Views
Since beginning work with 5a Ronda in January of 2022, CODESM has helped the cantina attract greater website traffic while dramatically improving online bookings and phone reservations. With continued growth in Google My Business and SEO position, as well as CODESM’s ongoing marketing support, 5a Ronda is set to enjoy even greater expansion in brand awareness and engagement throughout the area.