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Case Study

5a Ronda

How PRIME establish itself as a leading steakhouse in the Rio Grande Valley.


5a Ronda was introducing a new restaurant concept into the McAllen area and needed to overcome preconceptions and improve brand awareness in order to grow its customer base. By building messaging, branding, and strategy, CODESM delivered dramatic results and established 5a Ronda as an appealing new dining and entertainment option in the area.

The Challenge

When 5a Ronda opened its doors in McAllen, it faced two challenges: Introducing the concept of a Mexican cantina style restaurant to the market and overcoming its location’s previous association with dancing, not eating. To get the McAllen area feeling the beat of their brand, 5a Ronda turned to CODESM for a new narrative and a multi-channel approach to promoting their business.

The Approach

CODESM’s approach was to develop an educational, multi channel marketing approach. This approach included the creation of a cohesive messaging strategy and a new narrative focused on 5a Ronda’s business concept. In addition, CODESM created new content, including a video focused on describing the Mexican cantina style of restaurant and material focused on the food 5a Ronda had to offer.

Once developed, all of these tools became part of a marketing campaign that leveraged top marketing channels to promote the new brand in McAllen. These included Facebook and Instagram, ads, vibrant print collateral, robust search engine optimization, and active directory management.

Integrated Marketing & Branding

Have unified branding and messaging across all channels and platforms.

Search Engine PPC Ads

Discover the breathtaking power of our professional PPC ad services and begin to imagine how your business could thrive.

Video Marketing

We create interesting, informative, and engaging video marketing campaigns to increase engagement, leads, and conversions.

Social Media Advertising

Build visibility for your brand with paid advertising across your preferred social media channels.


Broadcast your brand intelligently and clearly with billboards that compel large audiences with a simple message.

Marketing Automation

Generate, nurture, and convert leads around the clock while freeing you up to focus on the most important tasks on your schedule.

Reputation Management

Control and influence your reputation across social channels and online pages.

Conversion Rate Optimization

Push high-quality traffic further down the conversion funnel.

Enterprise-level Analytics

Make use of in-depth data and analytics to better understand your customer, make strategic decisions, and optimize every aspect of your marketing.

Print Fullfilment & Coordination

Print fulfillment and coordination services designed to produce crisp, vibrant, and effective print communications that will help your business shine.

Marketing Strategy & Plans

Develop a marketing strategy that connects you with potential customers and gets them to take action.

Media Planning & Placement

Reach your audience at the right time and in the right place.

Tailored Solutions & Targeting

Tailored Solutions & Targeting

Enjoy a flexible partnership that offers as many or as few services as you need.

Social Media Management

Create and run effective ads tailored to each unique social channel and target audience.

Communication Strategy

Communication Strategy

Develop a tailored brand voice, messaging, and communication strategy based on when and how your target audience will respond the best.

Content Planning

Create a content plan tailored to reach the right audience, effectively position your brand, and encourage readers to take action.

Graphic Design

From digital ads to websites, present a professional image with sleek and professional designs.

Website Design & Development

Build the kind of website your business deserves with the aim on optimal conversions.

Direct Mail Marketing

Incorporate traditional marketing methods to reach your target audience in the most effective channels.

Search Engine Optimization

Use powerful Google Ads to reach people who are searching for your product or service.

Content Creation

Deliver powerful, branded content that consumers will want to read.

Commercial Photography

Capture the attention of your target audience with professional photography and re-touching services.

Traditional Marketing

From direct mail to print campaigns, fortify your digital marketing with traditional marketing.

Conversion Optimization

Push high-quality traffic further down the conversion funnel.

Email Marketing

Send out strategic email sequences to remain top of mind, increase customer retention, and drive more sales.

Lead Generation & Tracking

Attract leads by means of different campaigns and channels, then track the entire lead journey to optimize lead generation and conversions.


Here are some examples of marketing collateral that CODESM created as part of the approach.

  • All
  • Social Media
  • Website
  • Video
  • Photography
  • Email

The Results


Google Business Actions


Cost per Results on Facebook


Facebook Impressions (with <$1,000 Budget)


Google Business Views


Since beginning work with 5a Ronda in January of 2022, CODESM has helped the cantina attract greater website traffic while dramatically improving online bookings and phone reservations. With continued growth in Google My Business and SEO position, as well as CODESM’s ongoing marketing support, 5a Ronda is set to enjoy even greater expansion in brand awareness and engagement throughout the area.