What is Marketing-as-a-Service and Why Is It Important For Home Builders

Marketing-as-a-Service (MaaS) is a game-changing approach to marketing, delivering a full marketing team and comprehensive services for one flat (and affordable) monthly fee. As a general concept, MaaS has the potential to expand the marketing impact, growth, and ROI of small businesses.

However, when it comes to the complex field of homebuilding, with its numerous competitors and long sales cycles, what does this marketing approach look like? And what benefits can it provide? Here is a look at how Marketing-as-a-Service can support home builders in their marketing endeavors, and deliver a greater ROI for less cost than traditional marketing approaches.

Marketing-as-a-Service (MaaS) gives home builders access to tailored marketing strategies.

One of the biggest challenges facing home builders is the need to stand out from the many other competitors in the market. With more than 400,000 home builders in the US, it is essential that they create messaging and branding that are entirely unique, and appealing, to their target audiences.

Marketing-as-a-Service does more than leverage marketing channels for clients. It also provides them with tailored marketing strategies based on the things that make their brand unique. Expert consultation with marketing leaders means marketing strategies are focused, appealing, and effective.

Marketing-as-a-Service (MaaS) gives home builders access to personalized marketing services.

Marketing-as-a-Service rejects cookie-cutter approaches in favor of recognizing, and supporting, the individual needs of individual clients. In addition to crafting tailored marketing strategies, MaaS creates campaigns based upon the client’s long- and short-term goals.

That means that home builders can leverage marketing channels in ways that make sense to THEM. For example, one home builder may need to build brand awareness in the crowded market, while another may want to promote a new neighborhood or financing option.

MaaS can flex to meet both of these needs thanks to

• A dedicated marketing manager
• Access to real people who provide regular updates and and rapid adjustments to your marketing needs
• A flexible approach that can change with the season, promotion, client needs, feedback, and more
• Access to dozens of marketing channels, from social media to SEO, paid ads to voicemails
• Dozens of experts in marketing fields such as videography, SEO, social media, graphic design, and more

Personalized and attentive service within a flexible marketing model leads to individualized approaches that WORK.

Marketing-as-a-Service (MaaS) helps builders go where the clients are.

Effective marketing means reaching the people who want your products and services. In the crowded home building market, zeroing in on these people is the best way to build ROI and maximize your marketing budget.

Marketing-as-a-Service can help home builders target the channels where potential clients spend their time and tailor their messaging to the desired target audiences. How? By leveraging the dozens of marketing experts who understand and can implement any approach you need.

Need powerful social media posts? Social media experts, graphic designers, and copywriters can build and implement monthly calendars of branded posts. Do you require videos or images of your completed homes? Expert videographers, graphic designers, and photographers can take, edit, and implement stunning images. Want to retarget cold leads? Use GoCRM and our marketing experts to develop approaches that encourage those cold leads to act.

With the full attention of a marketing team, access to additional resources such as a CRM and dashboard, and expert support, you can create, implement, and reap the rewards of an approach that reaches your clients where they spend their time.

Marketing-as-a-Service (MaaS) gives home builders tools to nurture leads through the sales funnel.

Home building is known for its long sales cycle, which can make nurturing leads all the way through the sales funnel expensive and time-consuming when using a traditional marketing approach.

Marketing-as-a-Service, however, delivers the tools home builders need to meet consumers at every stage of the sales funnel – without breaking the bank. Our full marketing team can provide tools such as the following to target consumers no matter where they stand with your business:

• Access to GoCRM software, which enables the tracking of every lead at every point in the sales cycle
• Automated flows that target consumers at various stages (e.g. Form submission, appointment scheduling, cold leads, etc.)
• Tailored marketing messages for any marketing channel (e.g. Social media, website landing pages, paid ads)
• Targeted marketing channels, including retargeting, drip campaigns, emails, and online ads
• Marketing strategies focused on your goals

Marketing-as-a-Service (MaaS) gives home builders flexibility.

When using a traditional marketing approach, you can easily encounter spiraling costs and stalled projects thanks to limitations such as the following:

• Delayed timelines
• Pricey expert fees
• Nickel-and-diming every time you tweak your campaign
• Rigid contracts
• Added fees for added work
• And more

Marketing-as-a-Service addresses these obstacles by delivering $1 million of expert payroll for one low, flat, monthly fee. You set the hours per month you need us to work for you, tell us what needs to be accomplished, and sit back while we deliver the marketing materials you need.

PLUS, MaaS has the ability to adapt quickly to changes in your ads, campaigns, and strategies, without the ballooning added fees that come with a traditional marketing approach.

Stop waiting weeks for turnaround and enjoy the turnaround on urgent projects within 24-48 hours. Stop paying for freelancing experts when you can access a team of experts at any time.  Don’t worry about changing your hours, ads, or plans – With monthly contracts, it is simple to adapt your marketing at any time.

If you are a home builder who is ready to take your marketing to the next level with MaaS, contact us today. Our marketing team is ready to help your home building business thrive!