Case Study
Edinburg EDC
How an economic development corporation attracted new business and promoted growth within their city.
Overview
When Edinburg EDC wanted to drive business to Edinburg, they turned to CODESM for marketing expertise that would support their goals. Through a comprehensive marketing approach that highlighted the advantages of living and working in Edinburg, CODESM generated new interest in this vibrant city.
The Challenge
Edinburg EDC wanted to push a pro business, pro growth message that would attract businesses to Edinburg. Their approach required clearly communicating the business-friendly benefits of the city to a wide audience. Creating a clear brand, compelling language, and comprehensive marketing approach was essential in getting this message out to the appropriate audiences. To tap into a full team of marketing experts as they pursued their goals, the EDC brought CODESM on as a marketing partner.
The Approach
CODESM’s solution was to create a comprehensive marketing approach that highlighted Edinburg’s many benefits across many marketing channels. CODESM began by rebranding the Edinburg EDC and redesigning their website with the goal of showcasing the many reasons businesses should consider moving into the city. Visually compelling and conversion driven, this rebrand and redesign delivered a persuasive message that encouraged action. In addition, CODESM created digital campaigns and ads to drive business into the city. Carefully targeted using select keywords, these beautifully designed ads were complemented by an active social media presence. Together, these online efforts promoted real estate available for industrial use and made a strong case for choosing Edinburg. Finally, CODESM provided a wide array of graphics, collateral trade show materials, and supportive print materials. These items promoted the EDC’s events, supported their goals, and ensured a positive image in front of all of their target audiences.
Integrated Marketing & Branding
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Video Marketing
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Social Media Advertising
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Billboards
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Marketing Automation
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Reputation Management
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Conversion Rate Optimization
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Enterprise-level Analytics
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Print Fullfilment & Coordination
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Marketing Strategy & Plans
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Media Planning & Placement
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Tailored Solutions & Targeting
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Social Media Management
Create and run effective ads tailored to each unique social channel and target audience.
Communication Strategy
Develop a tailored brand voice, messaging, and communication strategy based on when and how your target audience will respond the best.
Content Planning
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Graphic Design
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Website Design & Development
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Direct Mail Marketing
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Search Engine Optimization
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Content Creation
Deliver powerful, branded content that consumers will want to read.
Commercial Photography
Capture the attention of your target audience with professional photography and re-touching services.
Traditional Marketing
From direct mail to print campaigns, fortify your digital marketing with traditional marketing.
Conversion Optimization
Push high-quality traffic further down the conversion funnel.
Email Marketing
Send out strategic email sequences to remain top of mind, increase customer retention, and drive more sales.
Lead Generation & Tracking
Attract leads by means of different campaigns and channels, then track the entire lead journey to optimize lead generation and conversions.
Creatives
The Edinburg EDC expanded their online presence and achieved better growth.
- All
- Social Media
- Website
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Social Media
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Print
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Print
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Website
edinburg-banners-creative
Print
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Print
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Website
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PrintConclusion
CODESM’s work with Edinburg EDC supported strong interest in Edinburg and helped to generate the EDC’s desired growth. As a result, CODESM served as an intelligent and knowledgeable marketing partner who contributed to the EDC’s goals in tangible ways.